SEO Basics in Hostinger Website Builder
TL;DR:
- Hostinger Website Builder includes built-in SEO tools that require no technical knowledge
- You can edit page titles, meta descriptions, and URL structures through the dashboard
- Proper heading structure (H1, H2, H3) helps search engines understand your content
- Focus on writing for humans first, then optimise for search engines
- Start with your homepage and main service pages before tackling every page
Getting your website found on Google doesn't need to be complicated. Hostinger Website Builder includes straightforward SEO tools that handle the technical side while you focus on creating good content.
Finding Your SEO Settings
Your SEO controls live in two main places within Hostinger Website Builder. For site-wide settings, click the gear icon in your editor and look for "SEO & Analytics". For individual page settings, select any page and click "Page Settings" in the top toolbar.
The site-wide section handles your overall website title, description, and favicon. The page-level settings control what shows up in search results for each specific page.
Setting Up Page Titles and Descriptions
Every page needs a unique title and description. Your title appears as the clickable headline in search results, while your description shows up as the snippet underneath.
Keep titles under 60 characters and descriptions between 150-160 characters. Write them for real people, not search engines. A good title tells someone exactly what they'll find on your page.
Your homepage title might be "Brighton Plumber – Emergency Repairs & Installations" rather than "Plumber Brighton Plumbing Services Emergency". The first version reads naturally while still including your key terms.
Getting Your Headings Right
Headings create structure that both readers and search engines appreciate. Your page title automatically becomes your H1 heading in Hostinger. Below that, use H2 headings for main sections and H3 for subsections.
Don't skip levels or use headings just to make text bigger. If you have an H2, the next heading down should be H3, not H4.
URL Structure and Navigation
Hostinger automatically creates URLs based on your page names, but you can edit them in the page settings. Keep URLs short and descriptive. "yoursite.com/services" works better than "yoursite.com/page-1" or "yoursite.com/services-we-offer-to-customers".
Your main navigation should include your most important pages. Search engines use your navigation to understand what your site is about and which pages matter most.
Images and File Names
Before uploading images, give them descriptive file names. "kitchen-renovation-brighton.jpg" helps more than "IMG_1234.jpg". Add alt text through the image settings to describe what's in the picture.
This helps screen readers and gives search engines context about your images.
Common Mistakes to Avoid
Don't stuff keywords into every sentence. Write naturally and include your key terms where they make sense. Avoid duplicate titles or descriptions across different pages.
Don't ignore mobile users. Hostinger's templates are mobile-responsive, but check how your content looks on phones and tablets.
FAQs
How long before I see results from SEO changes?
Changes to existing pages can take 2-4 weeks to show in search results. New pages might take longer to get indexed.
Should I optimise every page on my site?
Start with your homepage and main service pages. These typically drive the most traffic and conversions.
Can I change my page URLs after publishing?
Yes, but avoid changing URLs frequently as this can confuse search engines and break existing links.
Do I need to submit my site to Google?
Google usually finds new sites automatically, but you can speed things up by submitting your sitemap through Google Search Console.
Jargon Buster
Meta Description: The short text snippet that appears under your page title in search results
Alt Text: Description of an image that helps screen readers and search engines understand what's shown
Sitemap: A file that lists all your website's pages to help search engines find and index them
Keywords: The terms people type into search engines when looking for your products or services
Wrap-up
SEO in Hostinger Website Builder focuses on the basics that actually move the needle. Set up your page titles and descriptions, structure your content with proper headings, and write for real people. These fundamentals will serve you better than any advanced tricks.
The key is consistency. Apply these principles to each new page you create, and you'll build a solid foundation for long-term search visibility.
Ready to dive deeper into website optimization? Join Pixelhaze Academy for comprehensive training.