Free Trials for Wix Subscription Plans
Free trials can boost customer interest and conversions for subscription services. Wix's Paid Plans app makes setting them up straightforward, and you can customise trial periods for different subscription tiers.
TL;DR:
- Use Wix's Paid Plans app to create subscription free trials
- Set different trial durations for each subscription plan
- Customers don't need to enter payment details to start a trial
- Customise the trial offer design to match your brand
- Lower barriers to entry typically improve conversion rates
Setting Up Free Trials in Wix
Getting free trials running on your Wix site takes a few steps through the Paid Plans app. Here's how to set them up properly.
Access the Paid Plans App
Head to your Wix dashboard and open the Paid Plans app. This handles all your subscription management, including free trial setup.
Create Your Subscription Plan
Click 'Create a Plan' and fill in your subscription details. Include clear information about what customers get, pricing after the trial, and how long the subscription runs. Being specific about benefits helps attract the right subscribers.
Set Your Trial Duration
Choose how many days the free trial lasts. This is important because you need enough time for customers to properly test your service, but not so long that they forget about it. Check what competitors offer and consider your service type when deciding.
Customise the Trial Offer
Match the trial signup page to your brand. You can adjust text, colours, and layout to make the offer more appealing. Keep the messaging clear about what happens after the trial ends.
The key thing to remember is that trials work better when customers don't have to enter payment details upfront. It removes friction from the signup process.
Different Trial Periods for Different Plans
You can set unique trial lengths for each subscription tier. For example, your basic plan might get a 7-day trial while premium subscribers get 14 days to explore advanced features.
FAQs
Can I offer different trial lengths for different subscription plans?
Yes, each subscription plan can have its own trial duration. This helps you match trial periods to the complexity or value of each tier.
Do customers need to enter payment details to start a trial?
No, customers can begin trials without payment information. They only need to add payment details if they want to continue after the trial ends.
Can I customise how the free trial looks on my website?
Yes, Wix lets you adjust the design, colours, and messaging of your trial signup pages to match your site's look and feel.
What happens when a trial expires?
Customers receive notifications as their trial approaches the end date. If they don't upgrade to a paid plan, their access stops automatically.
Jargon Buster
Paid Plans App – Wix's built-in tool for creating and managing subscription services, including free trials and billing
Conversion Rate – The percentage of trial users who become paying subscribers
Subscription Tier – Different levels of service you offer, like basic, premium, or enterprise plans
Wrap-up
Free trials through Wix's Paid Plans app give potential customers a risk-free way to test your subscription service. The setup process is straightforward, and you can tailor trial periods and designs to match different subscription tiers and your brand. Removing payment barriers during signup typically leads to more trial signups and better conversion rates overall.
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