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Last Edited Time
Jul 3, 2025 11:42 AM
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Platform
Canva
Category
Social Media
Topic
LinkedIn
AI summary
Use Canva's LinkedIn templates for professional posts: choose clean designs, write specific headlines, add valuable visuals, use strategic hashtags, and always include a clear call to action. Test your design on mobile for optimal readability.
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Design LinkedIn Posts That Get Noticed Using Canva
TL;DR:
- Use Canva's LinkedIn templates to save time and maintain professional standards
- Keep designs clean with readable fonts and business-appropriate colours
- Write headlines that grab attention without being clickbait
- Add visuals that actually support your message, not just fill space
- Include hashtags strategically and always end with a clear call to action
- Test how your design looks on mobile since most LinkedIn users browse on phones
Main Content
Know Your LinkedIn Audience
LinkedIn users expect content that looks professional. This doesn't mean boring, but it does mean avoiding the flashy design choices that work on Instagram or TikTok. Stick to clean layouts, readable fonts, and colours that won't make HR managers wince.
Your design should feel like it belongs in a business context. Think boardroom presentation rather than weekend social media scroll.
Pick the Right Canva Template
Canva has LinkedIn-specific templates that handle the sizing and layout basics for you. This saves you from guessing dimensions or ending up with cropped text.
Browse through templates that match your content type. Need to share industry insights? Look for templates with space for key statistics. Announcing company news? Find something with room for your logo and key details.
Once you've picked a template, customise it with your brand colours and fonts. Most templates work better when you dial back the decorative elements and focus on clarity.
Write Headlines That Work
Your headline needs to do two things: grab attention and deliver on what it promises. Avoid vague statements like "This changed everything" or "You won't believe what happened next."
Instead, be specific. "Three mistakes that kill SaaS onboarding" tells people exactly what they'll learn. "How we reduced customer churn by 40%" gives concrete information upfront.
Keep headlines short enough to read easily on mobile screens. Most LinkedIn browsing happens on phones, so test your design at phone size before finalising.
Choose Visuals That Add Value
Add images, charts, or graphics that actually support your message. A relevant chart showing industry trends beats a generic stock photo of people in suits pointing at laptops.
If you're sharing tips or insights, consider creating a simple infographic. Lists, comparisons, and step-by-step processes work well as visual content on LinkedIn.
Avoid cluttering your design with too many visual elements. White space makes content easier to scan and looks more professional.
Use Hashtags and Calls to Action
Research hashtags that your target audience actually follows. Mix broader industry tags with more specific ones. Three to five hashtags usually work better than cramming in ten.
End every post with a clear call to action. Ask a specific question, invite people to share their experience, or direct them to your website for more information. "What's your experience with this?" gets more responses than "Let me know your thoughts."
Test Your Design
Preview your post on both desktop and mobile before publishing. Text that's readable on your computer screen might be too small on a phone.
Check that your key message is visible even if the image gets cropped in LinkedIn's feed. Put important text and visuals in the centre of your design.
FAQs
Can I add my company logo to LinkedIn posts in Canva?
Yes, upload your logo to Canva and add it to your design. Keep it subtle - a small logo in the corner works better than dominating the entire post.
Does Canva let me schedule posts directly to LinkedIn?
No, you'll need to download your design from Canva and upload it manually to LinkedIn. Some social media management tools integrate with both platforms if you need scheduling features.
What can I do with Canva's free version for LinkedIn posts?
The free version includes plenty of templates and basic design elements. You'll hit limitations with premium images and some advanced features, but it's enough to create professional-looking posts.
Jargon Buster
Call to Action (CTA): A specific instruction that tells your audience what to do next, like "Download our guide" or "Share your experience in the comments."
Hashtags: Keywords preceded by # that help people find your content when they search for specific topics.
Templates: Pre-designed layouts that handle sizing and basic structure, which you can customise with your own content and branding.
Wrap-up
Creating LinkedIn posts that get noticed comes down to understanding your audience and keeping things professional but engaging. Canva's templates handle the technical stuff, leaving you free to focus on your message and visuals.
The key is consistency. Use the same fonts, colours, and style approach across your posts to build recognition. Your audience should be able to spot your content in their feed before they even see your name.
Start with Canva's LinkedIn templates, customise them to match your brand, and always test how they look on mobile before publishing.
