How to Sell Digital Products on Wix
TL;DR:
- Add the Wix Stores app to your dashboard to manage digital products
- Select "Digital File" when creating your product type
- Upload files directly in the product setup (check Wix's file size limits first)
- Set your pricing and publish when ready
- Customers get secure download links automatically after payment
- Digital products can boost your site performance and SEO rankings
Setting up digital product sales on Wix is pretty straightforward once you know the steps. The built-in Wix Stores app handles most of the heavy lifting, from file storage to secure delivery.
Getting Your Digital Store Ready
First things first – you need the Wix Stores app installed. Head to your Wix dashboard and add it if you haven't already. This app manages all your products, whether they're digital downloads or physical items you need to ship.
Adding Your First Digital Product
Click to create a new product in Wix Stores. Here's where it gets important – make sure you select "Digital File" as your product type. This tells Wix to handle it as a download rather than something that needs shipping details.
Upload your digital files straight into the product setup area. Keep an eye on Wix's file size restrictions though. Large video files or hefty software packages might need compressing or splitting into smaller chunks.
Pricing and Going Live
Set your price based on what works for your market. You can always adjust this later if you need to test different price points. Once everything looks good, hit publish.
Here's something worth trying – bundle related digital products together at a slight discount. Customers often prefer getting multiple items in one purchase, and it can push your average order value up.
What Happens After Someone Buys
Wix handles the delivery automatically. Customers get a secure download link sent to their email after payment goes through. The link expires after a set time, which protects your products from being shared around indefinitely.
Why Digital Products Work Well
Digital sales can actually help your website performance. No inventory management, no shipping calculations slowing down your checkout, and search engines tend to like sites that offer valuable downloadable content.
The whole process integrates nicely with Wix's existing tools. Your analytics will track digital sales the same way as physical products, and you can set up email campaigns for customers who buy specific digital items.
FAQs
Can I sell both physical and digital products in the same Wix store?
Yes, Wix Stores handles both types without any issues. Customers can even add physical and digital items to the same cart.
What are Wix's file size limits for digital products?
Wix sets specific limits on upload sizes. Check their current guidelines before preparing your files – large items might need compressing.
Do I need a specific Wix plan to sell digital products?
Digital product sales work on most Wix ecommerce plans. Compare the features on each plan to make sure you get what you need for your store size.
How long do customer download links stay active?
Wix sets expiration times on download links for security. Customers get multiple download attempts within that window.
Jargon Buster
Wix Stores app – The main ecommerce tool in Wix that manages your products, orders, and customer data
Digital File product type – The setting in Wix Stores for downloadable products like ebooks, software, or music files
Secure download link – A temporary, protected URL that customers use to download their purchased digital products
Wrap-up
Selling digital products through Wix is one of the simpler ecommerce setups you can tackle. The Stores app does the complicated bits like secure file delivery and payment processing, leaving you to focus on creating great digital products and marketing them effectively.
Digital sales can be a smart addition to any Wix site. No shipping headaches, automatic delivery, and the potential for better site performance make it worth considering even if you're primarily selling physical products.
Ready to build your digital product empire? Join Pixelhaze Academy for more advanced Wix strategies and hands-on guidance.