How to Sell Physical Products on Squarespace
TL;DR:
- Set your product type to 'Physical' when adding items to your store
- Fill in product details including name, description, pricing, and high-quality images
- Manage inventory with stock levels, SKUs, and product variants like size or color
- Organize products using tags and categories for better navigation
- Set up shipping methods or local pickup options before going live
- Use SEO descriptions to help customers find your products in search results
Setting up physical products on Squarespace is straightforward once you know the key steps. Here's how to get your store ready to sell tangible items like clothing, accessories, or any physical goods.
Choose Your Product Type
When adding a new product to your Squarespace store, select 'Physical' from the product type options. This tells Squarespace you're selling something that needs to be shipped or picked up.
Add Your Product Information
Fill in the essential details that customers need to make a purchase:
Product name and description: Keep your product name clear and searchable. Write descriptions that answer common questions customers might have.
Images: Upload multiple high-quality photos showing different angles of your product. You can drag and drop images directly into the product editor, and they'll appear as clickable thumbnails on your product page.
Pricing: Set your regular price and add sale prices when needed. Squarespace will automatically show the discount percentage.
Set Up Inventory Management
Stock levels: Enter how many items you have available. Toggle 'Unlimited quantity' if you don't need to track stock levels.
SKU codes: Squarespace creates these automatically, but you can customize them to match your own inventory system.
Create Product Variants
If you sell items in different sizes, colors, or styles, set up variants:
Click 'Add' under Variations to create options like 'Size' or 'Color'. Each variant can have its own image, price, stock level, and SKU.
Make sure each variant has a unique image. This helps customers see exactly what they're buying and reduces confusion at checkout.
Organize Your Products
Categories: Group similar products together to make browsing easier. Categories appear in your navigation menu.
Tags: Use relevant keywords to help customers find products through your site's search function and filters.
Good organization makes a huge difference to the shopping experience, especially as your product catalog grows.
Add Shipping Information
For accurate shipping costs, add product weights and dimensions. This is essential if you're using carrier-calculated shipping rates.
You'll need at least one shipping method or local pickup option configured in your store settings before you can sell physical products.
Set Up Subscriptions (Optional)
If you want to sell products on a recurring basis, configure subscription settings including billing intervals and terms. This works well for consumable products or membership boxes.
Optimize for Search
In the Marketing section of each product, write SEO descriptions using keywords your customers might search for. This helps your products show up in Google and other search engines.
Publish Your Products
Once everything looks good, hit the Publish button to make your product live. You can also set products as unavailable if you need to make changes later, or schedule future releases to coordinate with marketing campaigns.
FAQs
Can I sell physical products on any Squarespace plan?
Physical products are available on Commerce plans (Basic Commerce, Advanced Commerce, and Commerce). Personal plans don't include e-commerce features.
What's the best way to handle product variants?
Give each variant a clear, specific name and its own image. Customers should be able to see exactly what they'll receive when they select a particular size or color.
Do I need to add weights and dimensions for every product?
Only if you're using carrier-calculated shipping. If you charge flat-rate shipping, you can skip this step.
How many product images should I upload?
There's no strict limit, but 3-5 high-quality images usually work well. Show the product from different angles and in use where relevant.
Jargon Buster
SKU: Stock Keeping Unit – a unique code for tracking each product in your inventory
Product Variants: Different versions of the same product (like different sizes or colors)
Carrier Calculated Shipping: Shipping costs calculated in real-time based on package weight, size, and destination
SEO Description: A summary that helps search engines understand what your product is and show it to relevant shoppers
Wrap-up
Squarespace makes it easy to sell physical products with built-in tools for inventory management, shipping, and customer checkout. The key is setting up your products with clear information and good images, then organizing everything so customers can find what they need.
Take time to configure your shipping options properly before launching, and use categories and tags to keep your store organized as you add more products.
Join Pixelhaze Academy to learn more advanced Squarespace techniques and get your questions answered by experts.