Adding Microsoft Clarity Heatmaps to Wix
Microsoft Clarity gives you free heatmaps and session recordings to see exactly how people use your Wix site. The setup takes about 10 minutes and works with any Wix plan.
TL;DR:
- Microsoft Clarity works with any Wix plan and requires no coding skills
- Install by pasting the tracking code into Wix's Custom Code section
- Get heatmaps showing where visitors click, scroll and spend time
- Use the data to spot problem areas and improve your site's performance
- Always verify the installation is working in your Clarity dashboard
Setting Up Microsoft Clarity on Wix
First, you'll need a Microsoft Clarity account. Head to clarity.microsoft.com and sign up with your Microsoft account. Create a new project and grab your tracking code.
Adding the Tracking Code to Wix
In your Wix dashboard, go to Settings and find the Custom Code section. Click 'Add Custom Code' and paste your Clarity tracking code. Set it to load on all pages and choose 'Head' as the placement. This catches all visitor activity from the moment your page starts loading.
Give it a name like "Microsoft Clarity" so you remember what it does later.
Checking Everything Works
Pop back to your Clarity dashboard after saving the code. Visit your live site in a new browser tab and browse around for a minute. Within a few minutes, you should see your session appear in Clarity.
If nothing shows up after 30 minutes, double-check the code placement and make sure you've published your Wix site.
Reading Your Heatmap Data
Clarity creates different types of heatmaps. Click maps show where people tap or click most. Scroll maps reveal how far down your pages people actually read. Both help you spot whether important buttons get ignored or key content gets missed.
The rage clicks feature highlights areas where visitors click repeatedly out of frustration. These spots usually need fixing first.
Common Issues and Fixes
Sometimes the tracking code doesn't fire properly on Wix sites with lots of apps or custom elements. If your data looks patchy, try moving the code to load after the body tag instead of in the head.
Wix's loading system can occasionally delay third-party scripts. Give new installations 24 hours to start collecting reliable data before making changes.
FAQs
Does Microsoft Clarity slow down my Wix site?
The tracking script is lightweight and loads asynchronously, so it won't affect your site speed. Microsoft designed it specifically to avoid performance issues.
Can I use Clarity alongside Wix Analytics?
Yes, they work together fine. Wix Analytics gives you the numbers while Clarity shows you the behavior behind those numbers.
How long does Clarity keep my data?
Session recordings and heatmaps are stored for 90 days. Download any important sessions you want to keep longer.
Will this affect my site's privacy compliance?
Clarity doesn't collect personal data, but you should update your privacy policy to mention user behavior tracking and provide an opt-out method if required in your region.
Jargon Buster
Heatmaps – Visual maps showing where visitors click, scroll and focus their attention on your pages
Session recordings – Video-like playbacks of individual visitor journeys through your site
Custom Code – Wix's feature for adding external scripts and tracking tools to your site
Rage clicks – When someone clicks the same spot repeatedly, usually indicating frustration or broken functionality
Asynchronous loading – Code that loads without blocking other page elements, keeping your site fast
Wrap-up
Microsoft Clarity transforms guesswork into data-driven decisions. Once you see where visitors actually click and scroll, you'll spot obvious improvements you'd never notice otherwise.
Start with your most important pages and focus on the biggest problems first. A button that gets ignored or content that never gets seen are quick wins that can boost your conversion rates.
Ready to dive deeper into Wix analytics and optimization? Join Pixelhaze Academy for step-by-step guides and expert support.