Integrate Wix with Slack Using Zapier or Make
TL;DR:
- Zapier and Make connect Wix to Slack automatically
- Forward form submissions, orders, and bookings straight to your team channels
- Faster response times to leads and sales enquiries
- Choose Zapier for simple setups or Make for complex workflows
Connecting your Wix site to Slack keeps your team updated on important events without manual checking. When someone fills out a form, places an order, or books an appointment, your team gets notified instantly in the right Slack channel.
Choosing Your Integration Tool
You've got two solid options: Zapier and Make. Both act as bridges between Wix and Slack, but they work differently.
Zapier works well for straightforward automations. If you want form submissions to ping your sales channel or new orders to alert your fulfilment team, Zapier handles this without fuss.
Make (formerly Integromat) gives you more control over complex workflows. You can filter data, format messages differently based on conditions, or trigger multiple actions from one Wix event.
Setting Up Integration with Zapier
Here's how to connect them:
- Create your Zapier account and log in
- Choose Wix as your trigger app – pick what event starts the automation (new form submission, store order, booking)
- Connect your Wix account – you'll need to authorise Zapier to access your site data
- Set Slack as your action app – choose which channel gets the notification
- Customise your message format – decide what information appears in Slack
- Test the connection – send a test notification to make sure everything works
The whole process takes about 10 minutes for a basic setup.
Using Make for Advanced Integrations
Make requires a bit more setup but offers more flexibility:
- Sign up for Make and create your first scenario
- Add Wix as your trigger module – select the event type you want to monitor
- Set up filtering conditions – only send notifications that meet specific criteria
- Add data transformation – clean up or format the information before sending
- Connect to Slack – choose channels and customize message appearance
- Test your scenario thoroughly before activating
Make shines when you need conditional logic. For example, you might want VIP customer orders to go to one channel while regular orders go to another.
Tip: Start with a simple automation first. You can always add complexity later once you see how your team uses the notifications.
Common Integration Ideas
Form submissions: New contact form entries go straight to your sales team channel with contact details and enquiry type.
Store orders: Order notifications include customer info, items purchased, and order value. Your fulfilment team stays on top of new sales.
Booking confirmations: Service bookings appear in your scheduling channel with client details and appointment times.
Blog comments: If you're using Wix's blog comments, route them to your content team for quick responses.
Troubleshooting Integration Issues
Notifications not appearing: Check your trigger conditions in Zapier or Make. The automation might be too specific.
Wrong information showing: Review your field mapping. Wix field names sometimes don't match what you expect.
Delayed notifications: Both platforms can have slight delays. Check their status pages if timing seems off.
Missing permissions: Make sure your Wix account has the right permissions for the data you're trying to access.
FAQs
Can I integrate Wix with Slack without using third-party tools?
No direct integration exists between Wix and Slack. You need a connector like Zapier or Make to bridge them.
Do I need a paid Wix plan for this integration?
Most integrations work with free Wix plans, but some advanced features (like Wix Stores) require paid plans.
How much do Zapier and Make cost?
Both offer free tiers with limited automations. Zapier starts at £16/month for more automations. Make starts at around £8/month.
Can I send notifications to multiple Slack channels?
Yes, but you'll need separate automations for each channel or use Make's advanced routing features.
Jargon Buster
Zapier: Automation platform that connects different apps and triggers actions between them
Make: Advanced automation platform (formerly Integromat) with more complex workflow capabilities
Trigger: The event that starts your automation (like a new form submission)
Action: What happens after the trigger (like sending a Slack message)
Webhook: A way for apps to send real-time data to other services
Wrap-up
Connecting Wix to Slack stops important notifications from getting buried in email. Your team stays responsive to leads and customers without constantly checking your website dashboard.
Start simple with one automation, see how your team uses it, then expand from there. The setup time pays for itself in faster response times and better customer service.
Ready to streamline your workflow? Join Pixelhaze Academy for more integration guides and website optimization strategies.