Term
Case Study
Definition
A case study is a detailed report that describes how a particular project or service successfully addressed a client's challenges. It is used to illustrate expertise and build trust with potential clients.
Where you’ll find it
Case studies are typically found on a dedicated page on business platform websites, often under sections labeled "Success Stories" or "Our Work." They may also be included on service or portfolio pages, depending on the website's layout and the user's business strategy.
Common use cases
- Showcasing the success of a past project to attract new clients.
- Demonstrating problem-solving capabilities to establish industry credibility.
- Providing real-life examples of how the business meets client needs, which enhances the service's value proposition.
Things to watch out for
- Avoiding overly technical or industry-specific jargon that might confuse potential clients.
- Ensuring the case study is up-to-date to reflect the current capabilities and success of the business.
- Balancing detail with brevity to keep the story engaging and informative without being overly long.
Related terms
- Portfolio
- Testimonials
- Service Page
- Marketing Strategy
- Client Testimonials
Pixelhaze Tip: Always include measurable results or specific benefits achieved in your case studies. This emphasizes the success and provides clear, quantifiable data that prospective clients can relate to, which enhances the impact of your case studies.