Term
Drip Campaign
Definition
A drip campaign is a set of scheduled emails that are sent out automatically to gradually engage recipients. It is commonly used to nurture potential customers or introduce new clients to your services.
Where you’ll find it
In the Business platform, you can set up and manage a drip campaign through the Email Marketing section. This feature is standard, but availability and functions may differ depending on your subscription plan.
Common use cases
- Lead Nurturing: Sending a series of informative emails to potential clients to build interest and trust in your services.
- Client Onboarding: Welcoming new clients with emails that guide them through your service setup or product usage.
- Product Education: Providing step-by-step guides or useful insights about products the recipients have shown interest in.
Things to watch out for
- Timing Configuration: Setting the correct timing between emails can be tricky. If you send them too often, you might annoy your leads. If you send them too sparingly, you might lose their interest.
- Content Relevance: Ensure your email content is relevant and engaging to keep your recipients interested throughout the campaign.
- Plan Limitations: Some subscription plans might have limited features for drip campaigns, so check your plan details.
Related terms
- Email Automation
- Lead Generation
- Subscriber Engagement
- Conversion Rate
- Email Sequence
Pixelhaze Tip: Track the performance of each email in your drip campaign to see which ones are effective and which ones need improvement. Adjust based on feedback and analytics to refine timing, content, and targeting for better engagement and results.