Term
Fold
Definition
The fold is the part of a webpage that is visible to a user without scrolling down. It is important for initial user engagement because content placed here is seen first.
Where you'll find it
In web design, the fold is present on every webpage. Its exact position varies depending on the viewer's screen size, device, and resolution settings.
Common use cases
- Placing key messages or calls to action to capture user interest immediately.
- Designing engaging headers or banners that appear as soon as a user lands on a page.
- Optimizing the placement of advertisements to ensure maximum visibility.
Things to watch out for
- The position of the fold changes based on different device screens and browser sizes, making it variable.
- Assuming the same fold position applies to all users can lead to inconsistent user experiences.
- Overloading the area above the fold can make a webpage seem cluttered and negatively impact user experience.
Related terms
- User engagement
- Responsive design
- Call to action
- Screen resolution
- Viewport
Pixelhaze Tip: Keep your most important content, like your main selling point or call to action, above the fold. This ensures it’s amongst the first things seen on a website, which boosts engagement right from the start. Also, regularly test your site on different devices to see how the fold changes and adjust your design accordingly.