Term
White Labelling
Definition
White Labelling is a feature where businesses provide services or products that their clients can relabel and sell as their own. One company produces content or services while another company brands it.
Where you’ll find it
This feature is accessible in various administrative settings on the Business platform, usually found under service management or product settings. Availability may differ based on your subscription plan.
Common use cases
- A digital marketing agency uses White Labelling to offer custom branded reports to their clients.
- A software company provides a platform that other businesses can brand and use as if they developed it themselves.
- A manufacturing company produces items that other companies sell under their own brand names.
Things to watch out for
- Not all subscription plans may include White Labelling; check your plan details.
- Be aware of the extent of customization allowed, as this can vary per plan.
- Ensure that contractual terms regarding brand usage and service limitations are clear to avoid legal issues.
Related terms
- Brand management
- Reseller
- Third-party provider
- Customization
- Service management
Pixelhaze Tip: Always double-check how your branding appears on white-labelled products or services before they go live. Ensuring consistency in how your brand is presented can significantly influence customer perception and satisfaction.