How to Manage Service Products on Squarespace
TL;DR:
- Service products on Squarespace cover classes, events, and services that don't need physical shipping
- You can sell them as one-time purchases or recurring subscriptions
- They work well with booking systems like Acuity for appointments or as project-based services
- Set up involves choosing product type, adding details, pricing, and customising variants
- Available subscription options depend on your Commerce plan
Service products are perfect when you're selling something that doesn't get posted to your customers. Think consultations, online courses, event tickets, or any kind of appointment-based service.
Here's how to set them up properly and get them working for your business.
Choosing Your Product Setup
Start by thinking about how your service actually works. Are you selling a one-off consultation? Running regular classes? Or maybe you're offering ongoing project work that varies for each client?
Head to your Commerce section and click "Add Product". Select "Service" as your product type. This tells Squarespace that nothing physical needs shipping.
The service option works well for most scenarios, but you might want to consider linking to Acuity Scheduling if you're dealing with lots of appointment bookings. This keeps your calendar management separate from your product sales.
Adding Your Service Details
Fill in the basics first. Your product name should be clear and specific. "Web Design Consultation" works better than just "Consultation".
Write a description that explains exactly what someone gets when they buy. Include the duration, what's covered, and any follow-up they can expect. People buying services usually want more detail than those buying physical products.
Add images even though it's a service. A professional photo of you working, your workspace, or even a simple branded graphic helps people connect with what they're buying.
Setting Up Pricing and Variants
Set your base price in the pricing section. You can add sale prices here too if you want to run promotions later.
For services, the "Unlimited quantity" toggle is usually your friend. Most services don't have stock limits in the traditional sense. Turn this off only if you're selling something like workshop places where capacity matters.
Variants are useful for services with different levels or options. Maybe you offer 30-minute and 60-minute consultations, or basic and premium packages. Each variant can have its own price and description.
Keep your variant names simple. "Basic Package" and "Premium Package" work better than fancy marketing terms that might confuse people.
Subscription Services
If you're offering ongoing services, you can set up subscriptions. This only works on certain Commerce plans, so check yours first.
Monthly subscriptions work well for things like ongoing coaching, regular content creation, or maintenance services. Set the billing cycle and any trial periods in the subscription settings.
Be clear about what happens with renewals and cancellations. Add this information to your product description so customers know what they're signing up for.
SEO and Organisation
Add SEO descriptions to help people find your services through search. Keep these under 160 characters and focus on what someone would actually search for.
Use tags and categories to keep your services organised, especially if you're offering several different types. This makes it easier for you to manage everything and helps customers find what they need.
Publishing and Testing
Before you publish, preview how the product page looks to customers. Check that all the information makes sense and the layout works on mobile devices.
If your service needs extra information from customers, you can add custom forms or redirect them to a booking page after purchase.
Once everything looks right, hit publish. Your service product goes live immediately unless you schedule it for later.
FAQs
Can I offer subscription services on all Squarespace plans?
No, subscription options are only available on certain Commerce plans. Check your plan details to see what's included.
How do I link Acuity Scheduling to my service products?
Squarespace has built-in integration options. You'll find step-by-step instructions in your Commerce settings under integrations.
Can I sell services alongside physical products?
Yes, you can mix different product types on the same site. Squarespace handles the different requirements automatically.
What happens if someone wants to cancel a subscription service?
Customers can manage their subscriptions through their account area. You can also handle cancellations manually from your Commerce dashboard.
Jargon Buster
Service Product – A product type in Squarespace for selling non-physical items like consultations, courses, or events
SKU – Stock Keeping Unit, a unique code for tracking your products and sales
Variant – Different versions of the same product, like different sizes or service levels
SEO Description – Text that helps search engines understand what your page is about
Wrap-up
Service products on Squarespace work well for most types of non-physical offerings. The setup is straightforward, and the system handles the complexity of different pricing, subscriptions, and customer management.
The key is being clear about what customers get and making the buying process as smooth as possible. Take time to write good descriptions and test everything before you launch.
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