Image SEO Basics in Hostinger Website Builder
TL;DR:
- Alt text improves both SEO and accessibility – add it to every image
- Hostinger's Website Builder makes image optimization straightforward
- Use descriptive file names and compress images for faster loading
- Proper image SEO helps search engines understand your content better
- No technical skills required – it's all point-and-click in Hostinger
Getting your images right for search engines doesn't have to be complicated. Hostinger's Website Builder gives you everything you need to make your images work harder for your SEO without any technical headaches.
Images are more than just pretty additions to your website. Search engines can't "see" images the way humans do, so they rely on the text information you provide to understand what's in your pictures. Get this right, and you'll help both search engines and visitors with accessibility needs.
Adding Alt Text to Your Images
Alt text is the description that tells search engines and screen readers what your image shows. Think of it as a brief explanation you'd give someone who can't see the picture.
Here's how to add alt text in Hostinger Website Builder:
- Click on the image you want to edit
- Select the "Edit" option from the toolbar
- Find the alt text field in the settings panel
- Type a clear, descriptive explanation of what the image shows
Keep your alt text natural and descriptive. If you're showing a red coffee mug on a wooden table, that's exactly what you should write. Don't stuff keywords in there – just describe what you see.
The sweet spot for alt text is usually between 5-15 words. Long enough to be helpful, short enough to stay focused.
Optimizing Images Beyond Alt Text
Alt text is just the starting point. Your image files themselves need attention too.
File Names Matter
Before you upload an image, rename it something descriptive. Instead of "IMG_1234.jpg", use "red-coffee-mug-wooden-table.jpg". This gives search engines another clue about your image content.
File Size and Loading Speed
Large image files slow down your website, which hurts your SEO. Hostinger automatically optimizes images when you upload them, but you can help by:
- Using JPEG for photos and PNG for graphics with transparency
- Keeping image dimensions reasonable for where they'll appear
- Uploading images at roughly the size they'll be displayed
Context is Key
Place your images near relevant text content. If you're writing about coffee brewing methods, put your coffee images in that section, not randomly scattered around the page.
Getting the Technical Bits Right
Hostinger handles most of the technical image optimization automatically, but here's what's happening behind the scenes:
The platform compresses your images without making them look fuzzy. It also creates multiple sizes of each image so mobile users get smaller files that load faster.
You don't need to worry about image sitemaps or structured data – Hostinger sorts that out for you.
Common Image SEO Mistakes to Avoid
Don't use images as text replacements. If you need to display important information, use actual text that search engines can read properly.
Avoid generic alt text like "image" or "photo". These don't help anyone understand what they're missing.
Don't ignore decorative images completely. If an image is purely decorative, you can leave the alt text empty, but make that choice deliberately.
FAQs
How do I add alt text to images in Hostinger Website Builder?
Click on your image, select "Edit" from the toolbar, and fill in the alt text field with a clear description of what the image shows.
Will optimizing images actually improve my search rankings?
Yes, properly optimized images help search engines understand your content better, which can improve your overall SEO performance.
Do I need any technical knowledge to optimize images in Hostinger?
No technical skills required. Everything is handled through the visual editor with simple point-and-click actions.
How long should alt text be?
Aim for 5-15 words that accurately describe the image. Be descriptive but concise.
What image formats work best for SEO?
JPEG works well for photos, PNG for graphics with transparency. Hostinger handles the technical optimization automatically.
Jargon Buster
Alt Text: Short description of an image that helps search engines and screen readers understand what the image contains.
SEO: Search Engine Optimization – making your website more visible and appealing to search engines like Google.
Organic Traffic: Visitors who find your website through unpaid search results, typically the most valuable type of website traffic.
Image Compression: Reducing file size without significantly affecting image quality, which helps pages load faster.
Wrap-up
Image SEO in Hostinger Website Builder is straightforward once you know the basics. Add descriptive alt text to every meaningful image, use sensible file names, and let Hostinger handle the technical optimization.
The key is consistency. Make image optimization part of your regular workflow, and you'll see the benefits in both search engine visibility and user experience.
Ready to dive deeper into website optimization? Join thousands of other website owners getting practical SEO advice: https://www.pixelhaze.academy/membership