Squarespace Email Campaigns for Newsletters
TL;DR:
- Squarespace Email Campaigns is a paid add-on, not included in standard plans
- Features a drag-and-drop editor with customizable templates
- Provides detailed analytics for opens, clicks, and engagement tracking
- No automated scheduling available yet
- Subscriber limits depend on your chosen plan
- Works best when content aligns with your website design
Squarespace Email Campaigns gives you a straightforward way to create and send newsletters directly from your website dashboard. It's built for people who want professional-looking emails without needing design skills or third-party tools.
The main draw is the drag-and-drop editor. You can build newsletters by dropping in text blocks, images, and buttons. The templates are clean and modern, matching Squarespace's design standards. You can customise colours, fonts, and layouts to match your brand.
The analytics section shows you the basics: who opened your emails, what they clicked on, and when they unsubscribed. This data helps you see what content works and what doesn't.
However, there are some gaps. You can't set up automated email sequences or schedule newsletters in advance. Everything needs manual sending. The integration between your website content and newsletter campaigns could be smoother too.
Getting Started
First, check if Email Campaigns is included in your plan or if you need to add it as a paid feature. Once activated, you'll find it in your main dashboard under Marketing.
Start with a template that fits your content style. The simpler templates often work better for regular newsletters since they're easier to read on mobile devices.
Design Tips
Keep your newsletter layout consistent with your website. Use the same fonts, colours, and image styles. This creates a cohesive brand experience for your subscribers.
Don't cram too much into one email. Pick one main topic or announcement per newsletter. Include a clear call-to-action that tells people exactly what you want them to do next.
Test your emails before sending. Squarespace lets you send test emails to yourself, so you can check how everything looks on different devices.
Using Analytics
Check your email performance regularly, but don't obsess over every metric. Focus on open rates and click-through rates as your main indicators.
If your open rates are low, try different subject lines. Keep them short and specific. If people open but don't click, your content might not match what the subject line promised.
Common Issues
The biggest limitation is the lack of automation. If you want welcome sequences or automated follow-ups, you'll need to handle these manually or consider a different email platform.
Subscriber management is basic compared to dedicated email tools. You can't create detailed segments or tag subscribers based on their behaviour.
Some users find the template customisation options limited compared to other email platforms, but this keeps things simple for beginners.
FAQs
Is Email Campaigns included in my Squarespace plan?
Most plans require Email Campaigns as a paid add-on. Check your billing section to see what's included and what costs extra.
How many subscribers can I have?
This depends on which Email Campaigns plan you choose. Squarespace offers different tiers with varying subscriber limits.
Can I schedule emails to send later?
Not automatically, but you can set specific send times when you're ready to send. There's no option for recurring automated emails.
How do I import my existing email list?
You can upload a CSV file with your subscribers' details. Make sure you have permission to email these contacts before importing.
Can I connect my Squarespace forms to Email Campaigns?
Yes, newsletter signup forms on your website can automatically add subscribers to your Email Campaigns lists.
Jargon Buster
Email Campaigns: Squarespace's built-in email marketing tool for sending newsletters and promotional emails
Drag-and-drop editor: A visual editor where you click and drag elements like text and images to build your email layout
Open rate: The percentage of recipients who opened your email
Click-through rate: The percentage of recipients who clicked on links in your email
Subscriber list: Your collection of email addresses that receive your newsletters
Template: A pre-designed email layout that you can customise with your own content
Wrap-up
Squarespace Email Campaigns works well if you want a simple, integrated solution for basic newsletters. The editor is intuitive and the templates look professional straight out of the box.
The main trade-off is functionality. You get simplicity but miss out on advanced features like automation, detailed segmentation, and complex email sequences that dedicated email platforms offer.
For straightforward newsletters and occasional promotional emails, it does the job without adding another tool to manage. Just factor in the extra cost and current limitations when planning your email marketing strategy.
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