Maximize Your Website Content with Squarespace AI Tools

Using Squarespace AI Tools for Website Content

TL;DR:

• Review all AI-generated content for accuracy before publishing
• Write detailed prompts to get more specific and useful content
• Personalise AI-generated content to match your brand voice
• Check terms of use from AI partners like OpenAI, Anthropic, and Google
• Keep backups of original text before making extensive AI revisions
• Use AI for SEO descriptions and alt text to improve searchability

Getting Started with Squarespace AI

Squarespace AI helps you create content across your website. You'll find it in text areas like blogs, product descriptions, and page content. The tool generates text based on what you tell it, but the quality depends on how well you set it up.

Set Up Your Brand Identity

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Before you start generating content, tell Squarespace AI about your brand:

1. Go to any text area where AI is available
2. Click the three circles icon to open AI features
3. Choose 'Brand Identity' and fill in details about your site
4. Select the tone you want (professional, casual, friendly, etc.)
5. Save these settings so all AI content stays consistent

This step makes a big difference. Without brand identity settings, the AI generates generic content that sounds like everyone else's website.

Generate Text from Prompts

The more specific your prompt, the better your results:

1. Click the three circles icon in any supported text area
2. Write a detailed prompt explaining what you need
3. Select 'Write' and wait for the content to generate
4. Review and edit the content before publishing

Good prompts include context, target audience, and specific requirements. Instead of "write about our services," try "write a paragraph explaining our website design service for small business owners who need help getting online."

Refine Existing Text

You can improve content that's already on your site:

1. Highlight the text you want to change
2. Open the AI toolbar
3. Choose to simplify, shorten, or lengthen the content
4. Review the suggestions and accept or modify them

This works well for tightening up wordy paragraphs or expanding brief descriptions that need more detail.

SEO Enhancement

The AI can help with search engine optimisation:

1. Open the SEO appearance panel
2. Use the AI tool to scan your website
3. Review the suggested SEO descriptions and page titles
4. Edit or apply the suggestions that fit your content

The AI generates meta descriptions and suggests improvements for page titles. Always check these make sense for your specific content rather than accepting them blindly.

Create Dynamic Web Pages

Squarespace Blueprint AI can design entire homepage layouts:

1. Use this during initial site setup
2. Follow the prompts about your business and style preferences
3. Review the generated layout and content
4. Customise the results to match your needs

This feature works best as a starting point. You'll still need to refine the content and adjust the design to make it truly yours.

Add AI Stock Backgrounds

You can use AI-generated images as backgrounds:

1. Go to 'Edit Section' on your webpage
2. Click 'Background'
3. Browse the AI-generated images, patterns, or gradients
4. Select one that fits your site's style

These backgrounds work well for hero sections or areas where you need visual interest without distracting from your content.

Troubleshooting Tips

If Squarespace AI isn't working:

• High demand can cause temporary unavailability – try again later
• Long processing times usually mean your text is too long – try shorter requests
• Vague prompts produce poor results – be more specific about what you want

Always keep a backup of your original text before making major AI-driven changes. This gives you something to fall back on if the AI suggestions don't work out.

FAQs

Can I use Squarespace AI for all website content?
Yes, it works across blog posts, emails, product descriptions, and page content. Just make sure everything sounds like your brand, not a generic website.

Does Squarespace AI help with SEO and alt text?
Yes, it generates SEO-friendly descriptions and alt text for images. This helps with search rankings and makes your site more accessible.

How do I ensure AI-generated content is good quality?
Always review and edit AI content before publishing. Check it's accurate, matches your brand voice, and makes sense for your audience.

What happens to my data when I use Squarespace AI?
Check the terms of use from Squarespace and their AI partners. Understanding data usage helps you make informed decisions about what content to generate.

Jargon Buster

AI (Artificial Intelligence): Computer systems that can perform tasks typically requiring human intelligence, like writing content or recognising patterns.

SEO (Search Engine Optimisation): Techniques to help your website appear higher in search results when people look for relevant topics.

Prompts: Instructions you give to AI that determine what kind of content it creates.

Meta descriptions: Short summaries that appear under your page title in search results.

Get a 20% discount on your first Squarespace subscription (annual or monthly).

Wrap-up

Squarespace AI tools can speed up content creation and help with SEO, but they work best when you guide them properly. Set up your brand identity, write detailed prompts, and always review the results before publishing. The AI is a starting point, not a replacement for your own judgment about what works for your audience.

Ready to improve your website with better content strategies? Join Pixelhaze Academy for more hands-on tutorials and expert guidance.