Organising Product Listings in Wix
TL;DR:
- Use Wix Collections to group and filter products by type, style or price range
- Keep product titles clear and descriptions concise with key features highlighted
- Add 2-3 high-quality images per product for better visual appeal
- Maintain consistent formatting across all listings for a professional look
- Reorder products within collections using drag and drop functionality
- View your store from a customer's perspective to test navigation flow
When you're managing a smaller product range in Wix, good organisation makes all the difference. Your customers need to find what they're looking for quickly, and you need a system that's easy to maintain.
Setting Up Collections
Collections are your main tool for grouping products in Wix. Think of them as digital shelves that help customers browse your stock.
Head to the Products section in your Wix dashboard and click on Collections. Here you can create new groups based on whatever makes sense for your business. Most shops organise by product type (like "Candles" or "Soaps"), but you might group by price range, colour, or season instead.
The key is picking categories that your customers would actually look for. If you sell handmade jewellery, grouping by "Necklaces," "Earrings," and "Bracelets" works better than grouping by the month you made them.
Product Listing Essentials
Each product needs three things sorted properly: the title, description, and images.
Titles should be straightforward. "Lavender Soy Candle – Large" tells customers exactly what they're getting. Skip the flowery marketing language here.
Descriptions need to cover the basics without rambling. Size, materials, key features, and any care instructions. If someone's scanning your page quickly, they should get the important details in the first sentence or two.
Images do most of the selling work. Upload at least two photos per product, but three works better. Show the item from different angles, and include a size reference if that matters. Make sure your photos are well-lit and show accurate colours.
Keeping Things Consistent
Once you've got a few products listed, you'll start to see patterns in how you write titles and descriptions. Stick with whatever format works and apply it across everything.
If you write "Handmade Silver Ring – Size 7" for one product, don't switch to "Size 8 Gold Ring (Handmade)" for the next one. Pick a structure and use it everywhere.
The same goes for image styles. You don't need professional photography, but try to keep lighting and backgrounds similar across your range.
Managing Your Collections
Wix lets you drag and drop products to reorder them within collections. Put your best sellers or newest items at the top where people will see them first.
You can also set up filters so customers can narrow down their search by price, colour, or other attributes you define. This works well if you've got more than 15-20 products in a collection.
Test your shop's navigation by browsing it like a customer would. Can you find specific items easily? Does the grouping make sense? If something feels off, move things around until it flows better.
FAQs
Can I put one product in multiple collections?
Yes, products can appear in several collections. A red scarf could go in both "Scarves" and "Red Items" collections.
How many collections should I create for a small range?
Start with 3-5 collections maximum. Too many categories can overwhelm customers when you don't have many products to fill them.
Can customers see empty collections?
Wix hides collections that don't have any products in them, so you don't need to worry about empty categories showing up.
What happens if I delete a collection?
The products stay in your inventory, they just won't be grouped together anymore. You can always create new collections and add them back.
Jargon Buster
Collections – Groups of products that help organise your Wix store and make browsing easier for customers
Product Attributes – Details like size, colour, or material that you can use to set up filters
Inventory Management – The system Wix uses to track your stock levels and product information
Dynamic Filters – Search options that automatically update based on what products you have available
Wrap-up
Good product organisation doesn't need to be complicated. Focus on grouping things the way your customers think about them, keep your product information clear and consistent, and test the browsing experience regularly.
The time you spend getting this right upfront saves you hassle later when you're adding new products or trying to figure out why customers aren't finding what they want.
Ready to get your Wix store properly organised? Join Pixelhaze Academy for more detailed guides and step-by-step tutorials.