Selling Custom Products and Services on Squarespace
TL;DR:
- Use Squarespace's online store features to sell customised products with personalisation options
- Integrate Printful for print-on-demand merchandise without holding stock
- Set up custom product forms to capture specific customer requirements
- Use portfolio pages to showcase previous work and attract bespoke commissions
- Manage appointments with Acuity Scheduling for service-based businesses
- You'll need Business or Commerce plans for full e-commerce features
Choosing How to Display Your Work
Squarespace gives you several ways to showcase and sell custom products or services. Each works differently depending on what you're selling.
Online Stores
Set up an online store if you have products that need some customisation but follow a similar pattern. Customers can browse your offerings, add items to their cart, and specify details like size, colour, or text for personalisation. This works well when you have a core product range that just needs tweaking for each customer.
Portfolio Pages
Use gallery or portfolio pages to show off previous projects, artwork, or bespoke creations. This approach works brilliantly for attracting clients who want something completely custom. They can see your style and quality before getting in touch.
About Pages
Your about page should explain what you do, who you help, and what working with you looks like. If you offer consultations or appointments, link directly to your booking system from here.
Setting Up Personalisation Options
For products that need specific customer details (like engraving text or measurements), add custom product forms to your store. This captures all the information you need during checkout, so customers don't have to email you separately with their requirements.
The form fields appear right on the product page, making the whole process smooth for your customers.
Managing Bespoke Commissions
If you create completely unique pieces, set up a simple contact system. When someone gets in touch, respond with a tailored proposal, estimate, and any contracts you need. You can then send invoices through Squarespace or your preferred system.
This approach gives you more control over pricing and project scope than a standard online store.
Using Scheduling Tools
Acuity Scheduling handles appointment bookings automatically. It works for everything from consultations to classes, and includes HIPAA compliance for sensitive client data.
If you prefer a more hands-on approach, you can manage bookings manually through email and send invoices for payment.
Required Squarespace Plans
Online stores need either Business or Commerce plans. Acuity Scheduling requires its own separate subscription on top of your Squarespace plan.
The Business plan covers most custom product businesses. Commerce plans add extra features like abandoned cart recovery and advanced analytics.
FAQs
Can I sell personalised t-shirts on Squarespace?
Yes, integrate with Printful to offer custom t-shirts directly through your store without holding stock.
Which Squarespace plan do I need for an online store?
Business or Commerce plans include the e-commerce features you need.
How do I manage appointments on my site?
Use Acuity Scheduling for automatic booking, or handle it manually through email and invoices.
Can customers specify custom requirements on Squarespace?
Yes, custom product forms let customers enter their specifications during checkout.
Is Acuity Scheduling included with Squarespace?
No, Acuity requires its own subscription separate from your Squarespace plan.
Jargon Buster
Commerce Plan – Squarespace's advanced e-commerce plan with extra selling tools and analytics
Printful – Print-on-demand service that integrates with Squarespace to create custom merchandise
Acuity Scheduling – Online booking tool for managing appointments and consultations
HIPAA Compliance – Security standards for protecting personal health information, built into Acuity Scheduling
Wrap-up
Selling custom products on Squarespace works best when you match your approach to what you're actually selling. Standard products with personalisation options work well through online stores. Completely bespoke work often needs a more manual approach with direct contact and custom quotes.
The key is setting up your site so customers understand exactly what you offer and how to get it. Clear product descriptions, good examples of previous work, and simple ordering processes make all the difference.
Ready to set up your custom product business? Join Pixelhaze Academy for step-by-step guidance on building your Squarespace store.