SEO for Squarespace Product Pages
TL;DR:
- Start with keyword research to understand what your customers are searching for
- Use keywords naturally in product titles, descriptions, and image alt text
- Keep URLs descriptive and clean for better visibility
- Optimize images and monitor page speed to improve user experience
- Use tools like Google Search Console and SEOSpace to track performance
- Update product pages regularly with fresh content
Good SEO on your Squarespace product pages can make the difference between customers finding your products or scrolling past to a competitor. Here's how to get your pages working harder for you.
Start with keyword research
Before changing anything, figure out what your potential customers are actually searching for. This isn't about guessing – it's about collecting real data on the terms people type into Google when they're looking for products like yours.
Use tools like Google Keyword Planner or SEMrush to find these terms. Once you have them, work them naturally into your product titles, descriptions, and image alt text. The key word here is "naturally" – stuffing keywords everywhere will hurt more than it helps.
Clean up your URLs and metadata
Your URLs should tell both users and search engines exactly what they'll find on the page. Each URL should include one or two keywords that summarize the page content, and nothing else.
Keep URLs short and descriptive. Avoid random numbers or characters that don't add meaning. Instead of /product-12345-abc, use something like /organic-cotton-t-shirt.
Your meta descriptions need attention too. These are the snippets that appear under your page title in search results. Make them engaging and include your primary keywords, but write them for humans first.
Optimize your product images
Images do more than show off your products – they're SEO opportunities. High-quality images with proper alt text improve both user experience and search rankings.
Compress your images before uploading them to keep load times fast. Use descriptive file names that include relevant keywords. Instead of IMG_1234.jpg, try blue-ceramic-coffee-mug.jpg.
Write alt text that describes what's in the image. This helps search engines understand your content and makes your site more accessible.
Monitor page speed and performance
Slow pages lose customers and hurt your search rankings. Google Search Console is free and shows you exactly how your site performs.
Check regularly for crawl errors or broken links. Make sure your site works well on mobile devices – most of your visitors will be on phones, and Google prioritizes mobile-friendly sites.
FAQs
Can I use SEOSpace with any Squarespace plan?
Yes, SEOSpace works with all Squarespace plans and can help you optimize your product pages more effectively than the built-in tools alone.
How often should I do keyword research for my product pages?
Every 6 months is a good baseline, or whenever you add new products. Search trends change, so regular checks keep you current.
Does Squarespace include built-in SEO tools for product pages?
Squarespace has basic SEO features, but additional tools like SEOSpace give you more detailed optimization options and better tracking.
Jargon Buster
- SEO (Search Engine Optimization): Techniques to help your website show up higher in search results
- Keyword Research: Finding and analyzing the terms people search for when looking for products like yours
- Alt Text: Text descriptions for images that help search engines understand what's in the picture
- Page Speed: How fast your webpage loads, which affects both user experience and search rankings
Wrap-up
Good SEO for your Squarespace product pages comes down to understanding your customers, using keywords thoughtfully, and keeping your site fast and functional. It's not a one-time job – search trends change, and so should your approach. Keep testing, measuring, and adjusting your strategy based on what actually works for your business.
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