Set Up Product Variants on Wix
TL;DR:
- Click 'Add Options' in the product editing menu to create variants like size and colour
- Set separate inventory levels and prices for each variant if needed
- Upload unique images for each variant to help customers choose
- Essential for stores selling items with multiple options like clothing or accessories
- Wix makes this straightforward with built-in variant management tools
Product variants let you sell the same item in different sizes, colours, or styles without creating separate product listings. If you're selling t-shirts in multiple colours or shoes in different sizes, variants keep everything tidy while giving customers clear options.
Adding Your First Product Variants
Head to your Wix store dashboard and select the product you want to edit. You'll see an 'Add Options' button in the product details section.
Click this and you can start defining your variants. Common options include:
- Size (Small, Medium, Large)
- Colour (Black, White, Navy)
- Material (Cotton, Polyester, Blend)
- Style (Regular, Slim, Loose)
For each variant type, add the specific options your customers can choose from. Wix lets you create multiple variant types for the same product, so you could have both size and colour options.
Managing Inventory and Pricing
Each variant can have its own inventory count and price. This comes in handy when certain colours cost more to produce or when you have different stock levels for each size.
To set this up, expand each variant option and adjust the inventory count and price as needed. If a variant costs the same as your base product, leave the price field blank and it'll inherit the main product price.
Track your stock levels here too. When someone buys a Medium Blue t-shirt, Wix will reduce the inventory for that specific variant, not your overall product stock.
Adding Variant Images
Upload separate images for each variant so customers can see exactly what they're buying. This works particularly well for colour variants where the visual difference matters.
When you upload images, assign them to specific variants. Customers will see the relevant image change as they select different options on your product page.
Keep image quality consistent across all variants. Use the same angles and lighting so the product presentation feels cohesive.
Common Variant Setups
Clothing stores typically use size and colour variants. Set up sizes first (XS through XXL), then add colour options. Upload images showing each colour clearly.
Handmade or customisable products might use material and finish variants. A wooden phone case could have variants for different wood types and protective finishes.
Digital products can use variants for different package levels or formats. An online course might have Basic and Premium variants with different content inclusions.
FAQs
Can I create custom variant types beyond size and colour?
Yes, Wix lets you create any variant type you need. Common examples include material, finish, package type, or custom engraving options.
Do variants affect my SEO or search visibility?
Variants don't create separate pages, so they won't dilute your SEO efforts. All variants share the same product URL and search ranking.
Can I hide variants that are out of stock?
Wix will automatically mark out-of-stock variants as unavailable, but they'll still show on your product page. You can manually remove variant options if you want to hide them completely.
What happens if I delete a variant that's already been ordered?
Existing orders aren't affected, but the variant option disappears from your product page. Be careful when removing variants if you have pending orders.
Jargon Buster
Product Variants – Different versions of the same product (like different sizes or colours) that customers can select from a single product page.
Inventory Tracking – Monitoring stock levels for each individual variant rather than just the overall product quantity.
Variant Images – Specific photos assigned to show customers exactly what each variant option looks like.
Wrap-up
Setting up product variants in Wix keeps your store organised while giving customers the options they want. The key is thinking through what variants make sense for your products and keeping your inventory and images well organised.
Start with your bestselling products and add variants gradually. You'll quickly see how much cleaner your store looks compared to creating separate listings for every size and colour combination.
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