Set Up Coupons in Wix Stores
TL;DR:
- Create coupons or automatic discounts directly in your Wix dashboard under Store Products
- Choose between fixed amount or percentage discounts to suit different promotions
- Set eligibility rules for specific products or minimum order amounts
- Schedule your coupons with start and end dates for better campaign control
- Use targeted discounts to encourage purchases and bring visitors back to your store
Creating coupons in Wix Stores is straightforward once you know where everything lives. You can set up both coupon codes that customers enter at checkout and automatic discounts that apply when certain conditions are met.
Setting Up Your First Coupon
Head to your Wix dashboard and navigate to 'Store Products', then click on 'Coupons'. From here, you can create a new coupon by choosing whether you want customers to enter a code or have the discount apply automatically.
When setting up your discount, you'll need to decide between a fixed amount (like £10 off) or a percentage (like 15% off). Fixed amounts work well for higher-value orders, while percentages tend to feel more generous on smaller purchases.
The eligibility settings let you control exactly when your coupon applies. You can target specific products, require a minimum order amount, or apply the discount store-wide. This flexibility means you can create focused promotions for slow-moving stock or reward customers who spend above a certain threshold.
Managing Usage and Timing
Every coupon needs clear boundaries to prevent overuse and maintain your profit margins. Set usage limits either for the total number of redemptions or per customer. This stops coupon codes from being shared too widely or abused.
Start and end dates are crucial for creating urgency. A coupon that runs forever loses its appeal quickly. Short, focused campaigns often perform better than open-ended discounts because they encourage customers to act quickly.
Getting the Most from Your Coupons
Regular updates to your coupon offerings keep your store feeling fresh. Seasonal promotions, flash sales, and customer milestone rewards all give you reasons to bring visitors back.
Keep track of which coupons perform best. If percentage discounts consistently outperform fixed amounts for your products, lean into what works.
FAQs
Can I limit how many times someone uses a coupon in Wix Stores?
Yes, you can set both total usage limits and per-customer limits when creating your coupon. This prevents overuse and helps you control costs.
Can customers use multiple coupons on one order?
No, Wix Stores only allows one coupon per order. This keeps things simple for both you and your customers.
Do I need a premium plan to create coupons?
No, coupon features are available on all Wix Stores plans. You can start creating discounts regardless of which plan you're on.
Jargon Buster
Wix Stores – Wix's built-in ecommerce platform for creating online shops
Fixed discount – A set monetary amount off the order (like £5 off)
Percentage discount – A proportion of the total price (like 10% off)
Automatic discount – A reduction that applies without the customer entering a code
Usage limits – Controls on how many times a coupon can be used
Wrap-up
Wix makes coupon creation simple enough that you can experiment with different discount types and see what resonates with your customers. Start with clear conditions and realistic time limits, then refine your approach based on what drives the best results for your store.
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