Setting Up Customer Accounts on Your Squarespace Site

How to Set Up Customer Accounts on Your Squarespace Site

TL;DR:

• Enable customer accounts to build repeat business and store customer details securely
• Your site needs SSL enabled and checkout functionality before you can turn on accounts
• Login links appear automatically in navigation, or you can add them manually
• Manage all customer accounts through the Contacts panel
• Guest checkout stays enabled – you can't force account creation

What You Need Before Enabling Customer Accounts

Your site needs two things sorted before you can enable customer accounts:

SSL must be active and set to Secure – This encrypts data between your site and customers' browsers, keeping their information safe.

Checkout enabled on your domain – Whether you're using Squarespace's built-in domain or your own custom URL, checkout functionality needs to be working.

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Enabling Customer Accounts

Here's how to turn on customer accounts:

1. In your Squarespace dashboard, go to the Selling panel
2. Click on 'Customer Accounts'
3. Toggle the feature to 'on'

How Customers Log In to Their Accounts

Auto-Generated Login Links – Once enabled, a login link appears automatically in your site navigation. It shows as 'Login' for visitors or 'Account' for logged-in users.

Manual Addition of Login Links – If your template doesn't automatically add the login link, or you want it somewhere else, add a link to '/account/login' anywhere on your site.

Some templates like Brine might need the login link positioned manually for better visibility.

Managing and Viewing Customer Accounts

You can access and manage all customer accounts through the Contacts panel:

• Open the Contacts panel to see a full list with checkmarks showing active accounts
• Use 'More filters' to search for specific account types like customers, subscribers, or members

Deleting Customer Accounts

If you need to remove a customer account:

1. Go to the Contacts panel
2. Select the contact
3. Click 'Delete customer account'

This action is permanent, so check there are no active subscriptions first.

Customization and Troubleshooting

Customize Account-Related Emails – You can adjust auto-generated emails for account creation or password resets through your Squarespace settings.

Help with Password Resets – Point customers to the password reset option on the login screen. Password reset links expire after 24 hours.

Disabling Customer Accounts

If you need to turn off customer accounts:

1. Go back to the Selling panel
2. Click on 'Customer accounts'
3. Switch the toggle to 'off'

Remember to remove any manual login links to avoid dead links on your site.

FAQs

Can visitors check out without an account?
Yes, guest checkout is enabled by default.

Can I require visitors to create an account to check out?
No, you can't make account creation mandatory.

Can account holders change their email address?
Yes, they can update their email addresses once logged in.

Jargon Buster

SSL (Secure Sockets Layer) – A security technology that encrypts connections between web servers and browsers.

Checkout – The functionality that allows customers to complete a purchase.

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Wrap-up

Setting up customer accounts on your Squarespace site is straightforward and helps build stronger relationships with your customers. They can save payment methods, shipping addresses, and view order history – all of which makes returning to buy again much easier. The setup takes minutes, but the benefits for customer experience and repeat business make it worth doing.

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