Setting Up Lead Capture Forms on Wix
TL;DR:
- Use Wix's built-in form blocks to capture visitor details before and after launch
- Include essential fields like name, email, and specific interest areas
- Connect forms directly to Wix Contacts or external email platforms like Mailchimp
- Set up automated thank you messages to respond immediately to new leads
- Test different form placements and messaging to improve conversion rates
Building an email list should start the moment you publish your Wix site. Whether you're preparing for launch or already selling, capturing visitor details gives you a direct line to potential customers.
Creating Your First Lead Capture Form
Wix makes form creation straightforward through its drag-and-drop editor. Head to the Add panel and look for Form elements. You'll find several pre-built options, from simple contact forms to more detailed lead capture layouts.
The basic contact form works well for most businesses, but you can customise every field to match your needs. Stick to essential information at first. Too many fields will put people off completing the form.
Essential Form Fields
Keep your initial forms simple with these core elements:
Name and Email Address
These are non-negotiable. You need a way to identify and contact your leads.
Interest or Product Category
A dropdown menu helps you understand what brought visitors to your site. This information becomes valuable when segmenting your email campaigns later.
Optional Message Field
Useful for service-based businesses or complex products where customers might have specific questions.
Connecting Forms to Your Contact System
Once someone fills out your form, that information needs to go somewhere useful. Wix offers two main routes for handling lead data.
Using Wix Contacts
Wix automatically stores form submissions in your Contacts area. This built-in system works well for smaller businesses or those just starting with email marketing. You can view all submissions, add notes, and manually follow up with leads.
The downside is limited automation features compared to dedicated email marketing platforms.
Integrating with External Platforms
For more advanced email marketing, connect your Wix forms to platforms like Mailchimp, Constant Contact, or ConvertKit. These integrations happen through Wix's App Market or built-in connections.
External platforms offer better automation, segmentation, and email design tools. The trade-off is additional monthly costs and a steeper learning curve.
Setting Up Automated Responses
Nothing kills interest faster than radio silence after someone shows interest in your business. Set up immediate responses to keep momentum going.
Basic Thank You Messages
Wix's automation features let you send instant thank you emails to new form submissions. Keep these messages friendly and set clear expectations about what happens next.
Include details like when they'll hear from you again or links to useful resources while they wait.
Advanced Follow-Up Sequences
If you're using an external email platform, create a series of follow-up emails over several days or weeks. This nurtures leads who aren't ready to buy immediately and keeps your business top of mind.
Form Placement and Optimisation
Where you put your forms affects how many people complete them. Test different locations and styles to find what works for your audience.
Header or Navigation Area
Always visible but can feel pushy if too prominent.
Footer
Less intrusive but easy to miss.
Pop-ups or Lightboxes
High conversion rates but can annoy some visitors. Use sparingly and make them easy to close.
Within Content
Works well on blog posts or detailed product pages where visitors are already engaged.
Monitor your form completion rates through Wix Analytics. If numbers are low, try simplifying the form or adjusting the placement.
FAQs
Can I customise Wix form fields completely?
Yes, you can add, remove, and modify form fields to match your business needs. Wix offers various field types including dropdowns, checkboxes, and file uploads.
Do Wix forms work with email marketing tools besides Mailchimp?
Wix supports integrations with many email marketing platforms including Constant Contact, GetResponse, and others through the App Market.
How do I prevent spam submissions on my Wix forms?
Wix includes built-in spam protection, and you can add CAPTCHA verification for additional security on high-traffic forms.
Can I see form analytics in Wix?
Yes, Wix Analytics shows form submission data including completion rates and which forms perform best on your site.
Jargon Buster
Lead Capture Form: A web form designed to collect visitor information, typically name and email address, in exchange for something valuable like updates or resources.
Wix Contacts: Wix's built-in customer relationship management system that stores and organises form submissions and customer data.
Email Automation: Pre-written email sequences that send automatically when triggered by specific actions, like form submissions.
Conversion Rate: The percentage of visitors who complete your form compared to total visitors who see it.
Wrap-up
Effective lead capture starts with simple, well-placed forms that connect to reliable follow-up systems. Focus on collecting essential information first, then expand your forms as you learn what your audience values most.
The key is consistency. Every visitor should have an easy way to stay connected with your business, whether they're ready to buy now or need more time to decide.
Ready to build better lead capture systems? Join the Pixelhaze Academy for step-by-step guidance on growing your business online.