Setting Up Gift Cards on Your Wix Store
TL;DR:
- Enable gift cards through Wix's built-in feature or third-party apps
- Digital gift cards only – no physical cards available
- No extra fees for Wix's native gift card feature
- Customers can purchase and redeem cards at checkout
- Customise designs to match your brand
Gift cards can drive sales and give customers more buying options. On Wix, you've got two ways to add them to your store.
Using Wix's Built-In Gift Cards
The simplest approach is Wix's native feature. It works straight out of the box with your existing checkout.
Here's how to set it up:
- Go to your site's dashboard
- Click 'Store Products'
- Select 'Gift Cards' and toggle it to 'Active'
- Set your denominations and customise the design
The feature integrates with your payment system automatically. Customers buy gift cards like any other product, and recipients get a unique code to use at checkout.
Third-Party Gift Card Apps
If you need more features, check the Wix App Market. Third-party apps often include extras like advanced design options or promotional tools.
To find apps:
- Open the Wix App Market
- Search for 'gift cards'
- Compare features and read reviews before choosing
Note: Third-party apps may charge fees, so check the pricing before you commit.
How Gift Cards Work for Customers
Wix gift cards are digital only. Customers can't order physical cards through your store. When someone buys a gift card, they enter the recipient's email address. The recipient gets their gift card code by email.
At checkout, customers enter their gift card code in the designated field. The card's value gets deducted from their order total.
You can set different denominations and create custom designs that match your brand. This keeps the gift card experience consistent with your store's look.
FAQs
Can customers buy physical gift cards from my Wix store?
No, Wix only supports digital gift cards. These are sent by email to recipients.
Do I pay extra fees for Wix's gift card feature?
The native Wix feature has no additional costs. Third-party apps may charge fees.
Can I change how my gift cards look?
Yes, you can customise gift card designs to match your brand colours and style.
What happens if a gift card amount is more than the order total?
The remaining balance stays on the gift card for future purchases.
Jargon Buster
Digital Gift Cards: Electronic vouchers with a cash value that customers receive by email rather than as physical cards.
Native Feature: A built-in tool that comes with Wix, requiring no additional apps or plugins.
Wix App Market: Wix's collection of third-party apps that add extra functionality to your site.
Checkout Integration: How the gift card system connects with your store's payment process.
Wrap-up
Gift cards give your customers flexibility and can bring new shoppers to your store. Whether you use Wix's built-in feature or a third-party app depends on your specific needs. Start with the native feature if you want something simple that works immediately. Consider apps if you need extra customisation options.
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