Set Up Wholesale Pricing in Wix Stores
TL;DR:
- Use the Wix Wholesale app to create different pricing tiers for bulk buyers
- Set up a members-only section to restrict access to wholesale prices
- Hide wholesale products from regular customers to maintain pricing integrity
- Review your wholesale strategy regularly to stay competitive
Wix makes it straightforward to serve both retail and wholesale customers from the same store. You can create distinct pricing tiers without confusing your regular shoppers or compromising your retail pricing structure.
Using the Wix Wholesale App
The Wix Wholesale app handles most of the heavy lifting for wholesale pricing. Once installed, you can quickly assign different prices to the same products based on customer type.
The app integrates directly with your existing store setup, so you won't need to rebuild anything. Your wholesale customers see their special pricing automatically when they log in, while everyone else sees your standard retail prices.
Setting Up a Members-Only Area
Creating a dedicated wholesale section gives you more control over the experience. You can restrict access to specific products or entire categories, making them visible only to approved wholesale buyers.
This approach works well if you want to offer exclusive products to wholesale customers or create a completely separate shopping experience. You can customise the layout, messaging, and product selection for bulk buyers.
To set this up, create a new page in your Wix editor and set the page permissions to "Members Only". Add your wholesale products to this section and configure the pricing accordingly.
Managing Product Visibility
Hiding wholesale products from general visitors helps maintain pricing integrity. Your regular customers won't accidentally stumble across bulk pricing, which could undermine your retail strategy.
You can control product visibility through your store management settings. Set wholesale items to only appear for logged-in wholesale customers, keeping your main store focused on retail shoppers.
This also helps with site organisation. Your main product pages stay clean and focused on retail customers, while wholesale buyers get a tailored experience when they log in.
Pricing Strategy Tips
Keep your wholesale margins realistic. The pricing needs to work for both you and your wholesale customers, especially if they're adding their own markup for resale.
Consider minimum order quantities alongside your wholesale pricing. This encourages larger orders and makes the wholesale relationship more profitable for your business.
Review your wholesale pricing regularly. Market conditions change, and what worked six months ago might not be competitive today.
FAQs
How do I add wholesale pricing in Wix?
Install the Wix Wholesale app from the Wix App Market, or create a members-only section with different pricing. Both methods let you offer special rates to approved wholesale customers.
Can wholesale customers see retail prices?
No, once logged in, wholesale customers see their special pricing. The system automatically displays the correct prices based on their account type.
What are the limitations of Wix wholesale pricing?
The main limitation is customisation. While the wholesale app covers most needs, complex pricing structures or extensive integrations with external systems might require additional development.
How do I approve wholesale customers?
You manually approve wholesale accounts through your site members area. This gives you control over who gets access to wholesale pricing.
Jargon Buster
Wix Wholesale App – The official Wix application that manages different pricing tiers for wholesale and retail customers on the same store.
Members-Only Area – A restricted section of your website that only logged-in, approved users can access.
Pricing Integrity – Maintaining consistent pricing strategies across different customer segments without undermining your retail pricing structure.
Wrap-up
Wholesale pricing in Wix doesn't require complex setups or separate stores. The wholesale app handles the technical side, while members-only areas give you flexibility for custom experiences.
Start with the wholesale app if you want a quick solution, or build a members-only section if you need more control over the wholesale experience. Both approaches let you serve different customer types without compromising your main retail operation.
Ready to expand into wholesale? Join Pixelhaze Academy for detailed tutorials on advanced Wix ecommerce strategies.