Set Your Primary Domain in Wix
TL;DR:
- You can change your primary domain through Wix's Domains section in your dashboard
- Only one domain can be the primary for your Wix site at a time
- Changing your primary domain affects SEO and how visitors find your site
- The process takes just a few clicks and doesn't need technical knowledge
- Set up redirects from your old domain to protect your search rankings
Managing domain settings in Wix is straightforward once you know where to look. Your primary domain is the main web address that loads when people visit your site, and getting this right matters for both user experience and search engine visibility.
How to Change Your Primary Domain
Here's how to switch which domain serves as your primary one:
Step 1: Access Your Dashboard
Log into your Wix account and head to your site's dashboard.
Step 2: Find the Domains Section
Click 'Domains' in the left sidebar. You'll see all domains connected to your site listed here.
Step 3: Set Your New Primary
Find the domain you want to make primary. Click the three dots next to it, then select 'Set as Primary' from the dropdown menu.
That's it. Your new primary domain is now active.
Things to Consider Before Switching
SEO Impact
Changing your primary domain can temporarily affect your search rankings. If your old domain had established authority, you'll want to set up 301 redirects to pass that value to your new primary domain.
Existing Links and Bookmarks
Any external links pointing to your old primary domain will need redirects to work properly. Wix handles some of this automatically, but it's worth checking that everything still works as expected.
Email and Marketing Materials
Update any business cards, email signatures, or marketing materials that reference your old primary domain.
Multiple Domains and Redirects
You can connect multiple domains to your Wix site, but only one can be the primary. Non-primary domains typically redirect to your primary domain automatically. This setup works well if you own several variations of your domain name or want to protect your brand across different extensions.
FAQs
How many domains can I connect to my Wix site?
You can connect multiple domains to one Wix site, but only one serves as the primary domain that visitors see in their browser.
Will changing my primary domain hurt my SEO?
It might cause temporary fluctuations in your search rankings. Setting up proper redirects from your old primary domain helps preserve your SEO value.
Can I transfer a domain from another registrar to Wix?
Yes, Wix supports domain transfers from other registrars. They provide step-by-step guidance through the transfer process.
What happens to my old primary domain after I change it?
It typically redirects to your new primary domain automatically, but you should verify this is working correctly.
Jargon Buster
Primary Domain – The main web address that displays in visitors' browsers when they access your site
301 Redirect – A permanent redirect that tells search engines your content has moved to a new location
Domain Transfer – Moving a domain from one registrar to another while keeping ownership
DNS – Domain Name System, which translates domain names into IP addresses that computers can understand
Wrap-up
Setting your primary domain in Wix is a simple process that can make a real difference to how visitors find and remember your site. The key is planning ahead – think about SEO implications and make sure any redirects are working properly after you make the change.
Take a few minutes to test your site after switching domains. Check that all pages load correctly and that any forms or integrations still work as expected.
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