SMS Lead Capture Setup for Squarespace Sites
TL;DR:
- Add phone number fields to Squarespace forms or use exit-intent popups to collect SMS leads
- Connect forms to QuickSMS through Zapier for automated messaging without coding
- Set up welcome texts, discount codes, and event reminders to engage new leads
- Modern Squarespace sites work well with SMS integrations and have no major restrictions
Getting SMS leads from your Squarespace site comes down to two main approaches: adding phone fields to your existing forms or setting up exit-intent popups. Both work well, and the setup is more straightforward than you might think.
Adding Phone Fields to Your Forms
Start with your existing Squarespace forms. Add a phone number field and make it required if SMS contact is essential for your business. Position these forms where visitors naturally expect them – contact pages, service inquiry sections, or at the end of blog posts.
The key is making it clear why you want their phone number. A simple line like "We'll send updates via text" or "Get exclusive offers by SMS" works better than asking for numbers without explanation.
Exit-Intent Popups for Last-Chance Leads
Exit-intent popups catch visitors just as they're about to leave your site. Set these up with a basic form asking for a phone number in exchange for something valuable – a discount code, free guide, or early access to sales.
Keep the popup simple. One field for the phone number, clear text about what they'll receive, and a single call-to-action button.
Connecting to QuickSMS
Once you're collecting phone numbers, you need to get them into your messaging system. Zapier handles this connection without any coding required. Set up a "zap" that triggers when someone submits your Squarespace form, then automatically adds their details to QuickSMS.
If you need something more customised, you can build a direct integration using Squarespace's developer tools and the QuickSMS API. This route gives you more control but requires technical knowledge.
Setting Up Automated Messages
Your automated message sequence should start immediately after someone opts in. A welcome text confirming their subscription works well, followed by whatever you promised them – the discount code, download link, or information they requested.
Space out follow-up messages sensibly. A welcome text immediately, then perhaps a reminder about unused discount codes after a week, or updates about relevant events or sales.
Keep messages short and actionable. SMS works best for quick updates, not lengthy explanations.
Personalising Your Approach
Basic personalisation makes a difference. Use the visitor's name if you collected it, or reference what part of your site they were viewing when they signed up. Someone who opted in from a wedding photography page gets different follow-ups than someone interested in corporate headshots.
Track which messages get the best responses and adjust accordingly. SMS analytics in QuickSMS show you open rates and click-throughs, so you can see what works for your audience.
FAQs
Is connecting Squarespace forms to QuickSMS complicated?
Not really. Zapier handles the connection automatically once you set it up. The whole process takes about 10 minutes if you have accounts with both services.
Can I send automated welcome texts to new subscribers?
Yes, that's the main point of connecting your forms to QuickSMS. You can set up welcome messages, discount codes, event reminders, or any other automated sequence.
Are there restrictions on SMS integrations with Squarespace?
No major ones. Both Squarespace and QuickSMS support these integrations. Just make sure you're following SMS marketing regulations in your area and getting proper consent before messaging people.
Jargon Buster
SMS: Short Message Service – text messages sent between mobile phones, limited to 160 characters per message.
Zapier: Automation tool that connects different apps and services without requiring coding knowledge.
Exit-Intent Technology: Software that detects when a visitor is about to leave a website and triggers a popup or other action to re-engage them.
API: Application Programming Interface – allows different software systems to communicate with each other.
Wrap-up
SMS lead capture on Squarespace works well when you keep it simple and focus on providing value to your visitors. The technical setup through Zapier removes most barriers, and modern Squarespace sites handle these integrations without issues. Start with basic welcome messages and build from there based on what your audience responds to best.
Learn about QuickSMS: https://www.quicksms.com/