Squarespace Email Campaign Sections Guide
TL;DR:
- Email campaigns are built using sections like headers, footers, and content blocks
- You can add up to 40 sections per campaign, but headers and footers are fixed
- Headers hold your branding and can include images, logos, or text
- Footers must contain an unsubscribe link and mailing address by law
- Templates can be reused and switched between blast and automation types
- Content sections support text, images, buttons, and other elements
Creating Your First Email Campaign
Start by heading to your Email Campaigns dashboard and clicking 'Create'. You'll see different template categories, or you can select 'All' to browse everything available.
Preview any template that catches your eye, then click 'Use This Template' when you're ready. You can also convert existing blog posts into email campaigns if you prefer to work with content you've already written.
Working with Sections
Every email campaign is made up of sections. Think of them as building blocks that stack on top of each other to create your final email.
To add a new section, click the '+' icon in your draft preview. You can edit any section by clicking on it and adjusting the settings in the right-hand panel.
Here's what you need to know about section limits:
- Maximum of 40 sections per campaign
- Headers and footers are fixed (you can't delete or duplicate them)
- Content sections can be moved, copied, or removed as needed
Content sections give you plenty of flexibility. You can add text, images, buttons, product showcases, and more depending on what your campaign needs.
Setting Up Headers and Footers
Your header is prime real estate for branding. You can add your logo, business name, or other images. All of these elements can be linked to your website or specific pages, and you can even personalize them using mail merge tags.
The footer is more than just a legal requirement. Yes, it must contain an unsubscribe link and your mailing address to comply with email marketing laws, but you can also use it for additional branding, social media links, and contact information.
Make sure your footer always includes that unsubscribe link and a physical address. This isn't just about following the rules – it helps build trust with your subscribers.
Reusing Templates and Switching Campaign Types
Once you've created a campaign you're happy with, you don't need to start from scratch next time. Use the 'Reuse template' option from your dashboard to pull in the design and structure from previous campaigns.
You can also switch between campaign types using this same feature. If you built a one-time blast campaign but now want to turn it into an automation, select 'Reuse template' and choose either 'Subscriber Activity' or 'Customer Activity' for your automation trigger.
When you reuse a template, make sure to review all the content thoroughly. Update dates, offers, and any other details to keep everything current and relevant.
FAQs
How do I customize the header in my campaign?
Click on the header section and use the sidebar options to add images, text, or your logo. You can style these elements and add links as needed.
Can I remove the 'Powered by Squarespace' branding from the footer?
Yes, if you're on certain Squarespace plans. Look for the Squarespace Branding toggle while editing your footer and switch it off.
How do I convert a regular campaign into an automated one?
Use the 'Reuse template' option and select either 'Subscriber Activity' or 'Customer Activity' to create an automation based on your existing design.
What happens if I reach the 40-section limit?
You'll need to combine or remove some sections. Consider merging similar content or splitting your campaign into multiple emails.
Jargon Buster
Sections – The building blocks of your email campaign, including headers, footers, and content areas
Automation – Email campaigns that send automatically based on subscriber actions or behaviors
Template – A pre-designed campaign layout you can use as a starting point for new emails
Mail merge tags – Personalization codes that automatically insert subscriber information like names or locations
Wrap-up
Building effective email campaigns in Squarespace comes down to understanding how sections work together. Start with a solid template, customize your header and footer properly, and don't be afraid to reuse designs that work well.
Remember the legal requirements for your footer, keep your content fresh when reusing templates, and make sure your campaigns look good on both desktop and mobile devices.
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