Squarespace Email Campaigns Setup Guide
TL;DR:
- Send branded emails directly from your Squarespace dashboard
- Manage your website and email marketing in one place
- Use your existing website content and branding in emails
- Track detailed analytics to see how subscribers engage
- Access varies by plan – some features need higher-tier subscriptions
Squarespace Email Campaigns lets you create emails that match your website's branding without juggling multiple platforms. Everything stays consistent, and you can pull content directly from your site.
Getting to your Email Campaigns dashboard
Desktop: Head to the Email Campaigns section in your main Squarespace panel.
Mobile (iOS only): Open the Squarespace app, tap More, then Marketing, and select Email Campaigns.
Before you start
You'll need an active Squarespace subscription or Acuity Scheduling account. Using a custom domain and professional email address helps your emails land in inboxes instead of spam folders.
Two types of campaigns
Blast campaigns send one-time emails to your subscriber list. Think announcements, newsletters, or updates.
Automated campaigns trigger based on subscriber actions. Someone signs up and gets a welcome email automatically, or completes a purchase and receives a follow-up.
The campaign creation tools walk you through building either type step by step.
Building your subscriber list
Add subscription forms to your site where visitors actually look. The footer works well, or try dedicated blocks on high-traffic pages.
Give people a reason to subscribe. A monthly newsletter, exclusive content, or early access to new products beats generic "sign up for updates."
Tracking what works
Squarespace's analytics show you open rates, click-through rates, and unsubscribe numbers. This data tells you what content resonates and what falls flat.
Test different subject lines and email content to see what your audience responds to. Small changes can make a big difference in engagement.
FAQs
Can I access all Email Campaign features on any Squarespace plan?
No, it depends on your plan. Mobile Start plans only get the trial version with limited features.
Do I need a Squarespace website to use Email Campaigns?
Yes, you need either an active Squarespace website or an Acuity Scheduling subscription.
What's the best way to get more subscribers?
Place sign-up forms in multiple spots on your site, especially high-traffic areas like your homepage and footer. Make sure you're offering something valuable in return.
Jargon Buster
Blast campaigns: Single emails sent to your entire subscriber list at once
Automated campaigns: Emails that send automatically when someone takes a specific action
Analytics: Data showing how your emails perform – open rates, clicks, unsubscribes
Wrap-up
Squarespace Email Campaigns keeps your marketing and website management in one place, which saves time and keeps your branding consistent. The built-in analytics help you understand what works with your audience, so you can improve your campaigns over time.
Start with simple blast campaigns to get comfortable with the tools, then experiment with automated sequences. Every email is a chance to strengthen your relationship with subscribers.
Ready to take your Squarespace skills further? Join Pixelhaze Academy for in-depth tutorials and expert guidance.