Squarespace Email Verification for Campaigns
TL;DR:
- Use Google reCAPTCHA or confirmation emails to verify subscribers and reduce spam
- Some areas like checkout subscriptions don't support verification settings
- You can customise confirmation emails to match your brand style
- Manual subscriber imports don't trigger automatic verification
- Always test your confirmation emails to avoid broken links
Email verification helps you build a quality subscriber list and keeps your campaigns out of spam folders. Squarespace gives you two main ways to verify subscribers: Google reCAPTCHA and confirmation emails.
You'll find these options in your Email Campaign settings under 'Verification Options'. Here's how each method works and when to use them.
Google reCAPTCHA
reCAPTCHA runs quietly in the background when people sign up. It blocks bots without bothering real visitors – most people won't even notice it's there.
You can turn on reCAPTCHA for:
- Form blocks with email fields
- Newsletter blocks using Squarespace storage
- Promotional pop-ups
This method works well if you want to keep the signup process simple while still filtering out spam.
Confirmation Emails
Confirmation emails create a double opt-in process. Someone enters their email, gets a confirmation message, then clicks a link to complete their subscription.
This method gives you higher-quality subscribers because people have to take an extra step to join your list. You can use confirmation emails with:
- Email-enabled form blocks
- Newsletter blocks
- Promotional pop-ups
Important: Make sure your confirmation link works properly. If your domain doesn't point to your Squarespace site correctly, people will hit 404 errors when they try to confirm.
Setting Up Your Confirmation Email
You can customise your confirmation email in the Email Campaign settings. Change the text, styling, and subject line to match your brand.
Keep in mind that the sender email might show as a no-reply address unless you have a verified custom domain set up.
Always send yourself a test email before going live. This catches any formatting issues or broken links before your subscribers see them.
Common Issues
Some signup methods don't support verification settings. Checkout subscriptions fall into this category – people who subscribe during purchase bypass your verification settings.
When you manually add subscribers or import a list, those contacts won't get verification emails either. They're added directly to your list.
FAQs
How do I customise my confirmation email text?
Go to Email Campaign settings, find 'Verification Options', click 'Customise Email', then adjust the text and layout.
Can I use reCAPTCHA without sending confirmation emails?
Yes. Just enable reCAPTCHA in your settings and turn off the confirmation email option.
What should I tell subscribers who haven't received their confirmation email?
Ask them to check their spam folder first. If it's not there, have them check they entered their email correctly. They can try subscribing again or use a different email address.
Jargon Buster
Google reCAPTCHA: A tool that blocks bots from signing up without making real visitors jump through hoops.
Double Opt-In: A two-step subscription process where people confirm their email address after signing up.
Form Blocks: Squarespace sections where visitors can enter information, including newsletter signups.
Wrap-up
Verification helps you build a list of people who actually want your emails. Whether you choose reCAPTCHA, confirmation emails, or both, you'll end up with better engagement and fewer spam complaints.
The extra step might mean slightly fewer signups, but the subscribers you do get will be much more valuable.
Ready to build better email campaigns? Join Pixelhaze Academy for more Squarespace tips and strategies.