Track Affiliate Sales on Wix
TL;DR:
- Use affiliate marketing apps from the Wix App Market for basic tracking needs
- Connect external platforms like Refersion for more advanced affiliate management
- Set up automated sales logging and custom affiliate link creation
- Choose tools that match your business size and complexity requirements
- Regular monitoring helps you optimise commission rates and affiliate performance
Tracking affiliate sales on Wix doesn't require technical wizardry. The platform gives you two main routes: built-in apps from the Wix App Market for straightforward setups, or external platforms like Refersion when you need more control.
Getting Started with Wix App Market
The Wix App Market houses several affiliate tracking tools that integrate directly with your site. These work well for most businesses getting started with affiliate marketing.
Search for affiliate marketing apps that match your business model. Most popular options include basic tracking, commission management, and payment scheduling features. Installation typically involves a few clicks, followed by configuration of your commission rates and approval processes.
The main advantage here is simplicity. Everything stays within your Wix dashboard, making management straightforward for beginners.
When to Use External Platforms
External platforms like Refersion make sense when you need advanced features that basic Wix apps can't handle. This includes detailed analytics, complex commission structures, or managing large numbers of affiliates.
Connection usually happens via API or dedicated plugins. You'll spend more time on initial setup, but gain significantly more control over your affiliate program's behaviour.
The trade-off is complexity versus capability. External platforms require more learning but deliver professional-grade features.
Setting Up Your Tracking System
Start by defining your commission structure before choosing tools. Simple percentage-based commissions work fine with basic Wix apps. Tiered commissions or performance bonuses typically need external platforms.
Configure your approval process early. Automatic approval works for low-risk products, but manual approval gives you better control over affiliate quality.
Create clear guidelines for your affiliates. This includes approved marketing methods, prohibited practices, and payment schedules. Good documentation prevents headaches later.
Managing Affiliate Performance
Regular monitoring separates successful programs from forgotten ones. Check which affiliates generate the most sales and which marketing methods work best.
Most platforms provide performance dashboards showing conversion rates, average order values, and top-performing affiliates. Use this data to refine your commission structure and identify successful promotional strategies.
Don't ignore underperforming affiliates. Sometimes they need better resources or clearer guidelines rather than removal from your program.
FAQs
Is affiliate tracking difficult to set up on Wix?
No, Wix makes affiliate tracking accessible through its App Market. Basic setups require no technical knowledge, while advanced configurations using external platforms need more time but remain manageable.
Can I create custom tracking links in Wix?
Yes, both Wix apps and external platforms allow custom tracking link creation. You can typically customise the link structure to match your branding requirements.
Do I need coding skills for affiliate tracking on Wix?
Not for basic setups through the Wix App Market. External platforms might require some technical configuration, but most provide step-by-step guides for non-technical users.
How much does affiliate tracking cost on Wix?
Costs vary by app and usage. Basic Wix App Market options often have free tiers with paid upgrades. External platforms typically charge monthly fees based on tracked sales volume or number of affiliates.
Can I track different commission rates for different products?
Yes, most affiliate tracking tools support variable commission rates. You can set different percentages for different products, categories, or affiliate tiers.
Jargon Buster
Affiliate Marketing – A performance-based marketing system where businesses pay commissions to external partners for driving sales or leads
Tracking Links – Special URLs that contain unique codes to identify which affiliate generated a sale or lead
Commission Structure – The system defining how much affiliates earn, including percentages, fixed amounts, or tiered rates
Conversion Rate – The percentage of visitors an affiliate sends who actually make a purchase
API Integration – A method for connecting external affiliate platforms to your Wix site using programming interfaces
Wrap-up
Affiliate tracking on Wix works well for businesses of all sizes. Start with Wix App Market solutions if you're new to affiliate marketing, then consider external platforms as your program grows.
The key to success lies in choosing tools that match your current needs while allowing room for growth. Regular monitoring and clear affiliate guidelines will help you build a program that actually drives meaningful revenue.
Remember that affiliate marketing is a long-term strategy. Give your program time to develop and focus on building relationships with quality affiliates rather than just increasing numbers.