Track Custom Events in Wix for Enhanced Site Performance

Track Custom Events on Wix to Boost Site Performance

TL;DR:

• Create custom event triggers in Wix Analytics using Velo code or built-in actions
• Track specific user actions like button clicks to understand visitor behaviour
• Use event data to identify bottlenecks and improve your site's user journey
• Better tracking leads to improved user experience and stronger SEO performance

Custom event tracking in Wix helps you understand exactly how visitors interact with your site. Instead of just seeing page views, you can track specific actions like button clicks, form submissions, or downloads. This deeper insight shows you what's working and what needs fixing.

Setting Up Custom Events in Wix

Getting started with custom tracking is straightforward. You have two main options: Velo code for advanced customisation or built-in actions for simpler setups.

Using Built-in Actions

If you're not comfortable with code, start here. Wix's built-in actions cover the most common tracking needs without any technical knowledge.

1. Go to your Wix dashboard and click on Analytics
2. Navigate to the Events tab
3. Click "Add Event"
4. Select from the available built-in triggers (button clicks, form submissions, etc.)
5. Choose the specific element you want to track
6. Name your event something memorable
7. Save and activate

Your event will start collecting data immediately once someone performs that action.

Using Velo for Custom Code

For more control over what you track and when, Velo lets you create custom triggers using JavaScript.

1. Open the Wix Editor and enable Dev Mode
2. Add your tracking code to the relevant page or site-wide
3. Use the wixAnalytics.report() function to send custom events
4. Include relevant parameters like event name and custom data

Here's a basic example:

import wixAnalytics from 'wix-analytics';

// Track when someone clicks a specific element
$w('#myButton').onClick(() => {
  wixAnalytics.report({
    eventName: 'custom_button_click',
    parameters: {
      button_location: 'header',
      page_name: $w('#page').title
    }
  });
});

Why Custom Event Tracking Matters

Standard analytics show you page views and basic metrics, but custom events reveal the full story. You can see where visitors get stuck, which content drives engagement, and what prompts them to take action.

This data helps you make informed decisions about design changes, content placement, and user flow improvements. When your site works better for visitors, search engines notice too. Google's algorithm factors in user experience signals, so better engagement can boost your rankings.

Common Events Worth Tracking

• Newsletter signups
• Product enquiries or contact form submissions
• Video plays or content downloads
• Scroll depth on important pages
• Time spent on key sections
• Clicks on external links

Making Sense of Your Event Data

Once your events are collecting data, you'll find the information in your Wix Analytics dashboard. Look for patterns in the data rather than getting caught up in individual numbers.

If certain buttons get lots of clicks but don't lead to conversions, there might be a problem with what happens next. If visitors scroll deep into blog posts but don't share them, perhaps your social buttons need better placement.

The goal isn't just to collect data, but to use it for improvements that actually matter to your visitors.

FAQs

Do I need coding skills to set up custom event tracking in Wix?
No, you can start with Wix's built-in actions which require no coding. These cover common tracking needs like button clicks and form submissions. Velo coding gives you more options but isn't necessary for basic tracking.

How long does it take for custom event data to appear?
Event data typically appears in your analytics within a few hours, though it can sometimes take up to 24 hours for the first data to show up after setting up a new event.

Can I track events across multiple pages?
Yes, if you're using Velo, you can add site-wide tracking code that works across all pages. Built-in actions need to be set up individually for each page element.

Will tracking events slow down my website?
Properly implemented event tracking has minimal impact on site speed. Wix's built-in tracking is optimised for performance, and even custom Velo code runs efficiently when written correctly.

Jargon Buster

Custom Event Trigger – A setup that monitors specific actions visitors take on your site, like clicking buttons or submitting forms

Velo – Wix's development platform that lets you add custom JavaScript code to extend your site's functionality

User Flow – The path visitors take through your website, including all the pages they visit and actions they perform

Event Parameters – Additional data sent along with an event, like which page it happened on or what type of content was involved

Wrap-up

Custom event tracking transforms basic website analytics into actionable insights about visitor behaviour. Whether you use Wix's built-in actions or dive into Velo coding, the key is tracking events that actually matter to your business goals.

Start with a few important actions, get comfortable with the data, then expand your tracking as needed. The insights you gain will help you create a better experience for visitors and improve your site's performance over time.

Ready to level up your Wix skills? Join the Pixelhaze Academy for in-depth tutorials and expert guidance on getting the most from your website.