Getting Started with Wix Studio
TL;DR:
- Wix Studio replaced Editor X and targets agencies and professional designers
- Gives you pixel-perfect control over layouts and real-time editing
- Built-in collaboration tools make team projects much smoother
- Includes AI content tools and custom code options for developers
- Better SEO tools and faster loading times compared to standard Wix Editor
Wix Studio is the professional version of Wix's website builder. It replaced Editor X in 2023 and focuses on giving agencies and freelance designers the advanced tools they need without the limitations of the standard Wix Editor.
What Makes Wix Studio Different
The main difference is control. While regular Wix uses a drag-and-drop system with preset layouts, Wix Studio gives you pixel-level precision. You can position elements exactly where you want them, create custom breakpoints for different screen sizes, and build more complex layouts.
The interface feels more like a proper design tool. You get CSS Grid and Flexbox controls, advanced animation options, and the ability to create reusable design systems across multiple sites.
Team Collaboration Features
Wix Studio shines when you're working with a team. Multiple people can work on the same site simultaneously, and you can see changes in real-time. There's a proper commenting system where you can leave feedback on specific elements, and you can set different permission levels for team members.
The client review process is much smoother too. Clients can leave comments directly on the live site, and you can track which feedback has been addressed.
AI Tools and Custom Code
The AI content generator can help with initial copy drafts, though you'll still need to refine the output. It's useful for getting past the blank page problem when starting new projects.
For developers, Wix Studio includes Velo (Wix's development platform) built-in. You can add custom JavaScript, create dynamic pages, and connect to external databases. It bridges the gap between no-code design and proper development work.
Quick tip: The AI text tool works best when you give it specific prompts about tone and target audience rather than generic requests.
SEO and Performance Improvements
Wix Studio sites typically load faster than standard Wix sites because you have more control over what gets loaded and when. The SEO tools are more comprehensive too, with better meta tag management and structured data options.
The Core Web Vitals performance is generally better, though it still won't match a properly optimised WordPress site or custom-built solution. For most business sites though, the performance is perfectly adequate.
Who Should Use Wix Studio
It makes most sense for agencies managing multiple client sites, freelance designers who need more control than standard Wix offers, or businesses with in-house design teams.
If you're building a simple business site and don't need pixel-perfect layouts or team collaboration, regular Wix Editor will probably do the job fine and costs less.
FAQs
Can beginners use Wix Studio effectively?
There's definitely a learning curve if you're coming from standard drag-and-drop builders. The interface is more complex, but Wix provides good documentation and tutorials to get you started.
Is it easy to migrate from Wix Editor to Wix Studio?
You can't directly migrate existing Wix Editor sites to Studio. You'll need to rebuild them, though you can export content and assets to speed up the process.
How much better are the SEO features?
You get more granular control over meta tags, better structured data options, and improved site speed capabilities. The actual SEO impact depends more on your content and strategy than the platform though.
Jargon Buster
Wix Studio – Professional version of Wix's website builder with advanced design tools and team features
Pixel-level control – Ability to position elements precisely rather than snapping to preset grid positions
CSS Grid/Flexbox – Advanced layout systems that give you more control over how elements arrange themselves
Velo – Wix's development platform for adding custom code and database functionality
Core Web Vitals – Google's metrics for measuring page loading performance and user experience
Wrap-up
Wix Studio fills the gap between simple drag-and-drop builders and full custom development. It gives you professional design tools without needing to code everything from scratch, making it a solid choice for agencies and designers who've outgrown basic website builders.
The collaboration features alone make it worth considering if you work with teams regularly. Just be prepared for a steeper learning curve than standard Wix Editor.
Ready to level up your web design skills? Join Pixelhaze Academy for in-depth courses on Wix Studio and other professional design tools.