Update Squarespace Page Titles and Meta Descriptions
TL;DR:
- Update SEO titles and meta descriptions through each page's settings panel
- Find the gear icon next to your page title in the Pages section
- Use the SEO tab to edit your title and description fields
- Changes need to be made individually for each page
- SEO updates take time to show in search results
Getting your page titles and meta descriptions right is one of the most important SEO tasks you can do. Here's how to update them in Squarespace without any fuss.
How to Edit SEO Titles and Meta Descriptions
The process is straightforward once you know where to look:
- Log into your Squarespace account and head to your site dashboard
- Go to the Pages section where you'll see all your site pages listed
- Find the page you want to update and hover over its title
- Click the gear icon that appears next to the page name
- Look for the SEO tab in the settings panel that opens
- Update your SEO title and meta description in the text fields provided
- Save your changes to make them live
The SEO title is what appears in search results and browser tabs. Your meta description is the snippet of text that shows under your title in Google search results.
Writing Better Titles and Descriptions
Your SEO title should be under 60 characters so it doesn't get cut off in search results. Make it descriptive and include your main keyword naturally.
Meta descriptions work best around 150-160 characters. Think of them as your elevator pitch to someone scanning search results. What would make them click on your page instead of the others?
Skip the keyword stuffing. Write for humans first, search engines second.
What About Squarespace Version Differences?
This process works the same way across Squarespace 7.1 and 7.0. The interface looks slightly different, but you'll still find the gear icon and SEO tab in the same places.
If you're on an older version of Squarespace, the SEO settings might be under a different tab name, but the functionality is identical.
Tools That Can Help
While Squarespace gives you everything you need for basic SEO, some third-party tools can speed up the process:
- SEOSpace adds extra SEO features and bulk editing options
- Google Search Console shows you how your current titles and descriptions are performing
- SEO browser extensions let you preview how your pages will look in search results
These aren't essential, but they can save time if you're managing lots of pages.
FAQs
Can I update SEO details for multiple pages at once?
No, Squarespace requires you to update each page individually through its settings panel.
Do I need any technical knowledge to do this?
Not at all. The interface is designed for non-technical users and everything is point-and-click.
How long before I see changes in search results?
Google needs to crawl and index your changes first. This usually takes a few days to a few weeks, depending on how often your site gets crawled.
What happens if I leave the SEO fields blank?
Squarespace will use your page title and the first bit of text from your page as defaults, but these are rarely optimal for search results.
Jargon Buster
Page Title (SEO Title) – The clickable headline that appears in search results and browser tabs
Meta Description – The short summary text that appears under your page title in search results
SEO – Search Engine Optimisation, the practice of improving your site's visibility in search engines
SEOSpace – A third-party plugin that adds extra SEO tools to Squarespace sites
Indexing – The process where search engines discover and store information about your web pages
Wrap-up
Updating your SEO titles and meta descriptions is one of the simplest ways to improve your search rankings. The process takes just a few minutes per page, and the results can make a real difference to your site traffic.
Remember that good SEO is about helping people find what they're looking for. Write titles and descriptions that accurately represent your content and give searchers a reason to click through to your site.