Wix Abandoned Cart Emails Setup Guide
TL;DR:
- Turn on abandoned cart emails in Wix Store Settings from your dashboard
- Customise your message tone and include optional discounts to boost conversions
- Set the timing for when recovery emails get sent to customers
- These automated emails help recover lost sales without extra manual work
- Keep your message friendly rather than pushy to avoid putting customers off
Abandoned cart emails are one of the simplest ways to recover lost sales in your Wix store. When someone adds items to their basket but leaves without buying, these automated emails give them a gentle nudge to come back and complete their purchase.
Here's how to set them up and make them work for your business.
Getting Started with Wix Abandoned Cart Emails
Setting up abandoned cart recovery in Wix takes just a few minutes. Head to your Wix dashboard and look for Store Settings. This is where you'll find all the main controls for your online shop.
Once you're in Store Settings, you'll see the abandoned cart options. Turn on the feature and you're halfway there. The system will automatically track when someone leaves items in their basket and trigger emails based on your settings.
Writing Recovery Emails That Actually Work
The message you send matters more than you might think. Your abandoned cart email needs to remind customers what they left behind without sounding desperate or pushy.
Start with a friendly subject line that acknowledges they were browsing. Something like "You left something behind" works better than "URGENT – Complete your purchase now!"
In the email body, show the items they abandoned with clear images and descriptions. Make it easy for them to click through and complete the purchase with a prominent call-to-action button.
Adding Discounts to Recovery Emails
Wix lets you include discount codes in your abandoned cart emails. This can be effective, but use it carefully. If you always offer discounts to people who abandon carts, some customers might start doing it deliberately to get better prices.
Consider offering discounts only after someone has abandoned a cart multiple times, or use smaller incentives like free shipping instead of percentage discounts.
Getting the Timing Right
The timing of your recovery emails can make a big difference to their effectiveness. Send them too quickly and you'll annoy people who are still browsing. Wait too long and they'll have forgotten about your products entirely.
Most successful stores send their first recovery email between 1-3 hours after abandonment. You can set up multiple emails – perhaps one after an hour, another after a day, and a final one after a week.
Wix makes it easy to adjust these timings in the settings. Start with the default timing and adjust based on how your customers respond.
Common Mistakes to Avoid
Don't make your recovery emails sound like final demands or guilt trips. Phrases like "Last chance!" or "Don't miss out!" often push people away rather than drawing them back.
Also avoid sending too many recovery emails. Three is usually the maximum before you start annoying people. Make sure each email adds something new rather than just repeating the same message.
FAQs
Can I include a discount in the abandoned cart recovery emails?
Yes, Wix lets you add discount codes to recovery emails. This is optional but can help boost conversion rates when used thoughtfully.
How do I access abandoned cart recovery settings in Wix Stores?
Go to your Wix dashboard and select Store Settings. The abandoned cart options are in this section.
Can I schedule when the abandoned cart recovery emails are sent?
Yes, you can customise the timing of when these emails go out. Most stores find 1-3 hours after abandonment works well for the first email.
Will these emails work for all abandoned carts?
The emails only work when customers have entered their email address during checkout. Anonymous browsers won't receive recovery emails.
Jargon Buster
Abandoned Cart – When a customer adds items to their online shopping basket but leaves without completing the purchase.
Recovery Email – An automated email sent to customers who abandoned their cart, designed to encourage them to complete their purchase.
Conversion Rate – The percentage of visitors who complete a desired action, like making a purchase.
Wrap-up
Abandoned cart emails are a straightforward way to recover lost sales in your Wix store. Set them up once and they'll work automatically in the background, bringing back customers who might otherwise be lost forever.
Focus on friendly, helpful messaging rather than aggressive sales tactics. Give customers a good reason to return, whether that's a small discount, free shipping, or simply a gentle reminder about the items they were interested in.
The key is finding the right balance between being helpful and being pushy. Start with Wix's default settings and adjust based on how your customers respond.
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