Wix Upselling Apps to Boost Checkout Revenue
TL;DR:
- Install upselling apps like Cart Upsell or Smart Cart from the Wix App Market
- Set up product recommendations that appear during checkout to increase order values
- Keep upsell suggestions relevant to what customers are already buying
- Configure when and where upsell offers appear for best results
- No coding required – these apps work with drag-and-drop setup
Adding Upsell Apps to Your Wix Store
The Wix App Market has several apps that can add upselling functionality to your checkout process. Cart Upsell and Smart Cart are two popular options that work well for most stores.
Here's how to get started:
Step 1: Find Your App
Go to your Wix dashboard and click on the App Market. Search for "upselling" or "cart upsell" to see available options. Both Cart Upsell and Smart Cart offer similar features, so check their pricing and reviews to pick what works for your budget.
Step 2: Install and Configure
Click "Add to Site" on your chosen app. Once installed, you'll need to set up which products to recommend and when to show them. Most apps let you create rules like "if someone buys Product A, suggest Product B."
Step 3: Choose Your Triggers
Decide when customers see your upsell offers. Common options include:
- After adding an item to cart
- On the cart page before checkout
- During the checkout process
- On the order confirmation page
Setting Up Effective Upsells
The key to successful upselling is relevance. If someone buys a camera, suggest a memory card or camera case. Don't suggest random products just to increase the order value.
Product Selection Tips:
- Complementary items that enhance the main purchase
- Higher-end versions of what they're already buying
- Popular add-ons that other customers frequently purchase together
- Items with good profit margins
Timing Matters:
The cart page often works better than mid-checkout for upsells. Customers are still in shopping mode but haven't committed to completing their purchase yet.
Testing Your Upsell Performance
Most upsell apps include basic analytics showing which offers perform best. Check these regularly and adjust your product suggestions based on what actually converts.
Remove upsells that aren't working and try different product combinations. Small changes in timing or product selection can make a big difference to your conversion rates.
FAQs
Do I need coding skills to set up upsells in Wix?
No, upsell apps in Wix work through their visual interface. You select products from dropdown menus and configure settings through forms.
Can I customize how the upsell offers look?
Most apps let you adjust colours, fonts, and button text to match your store's branding. Some offer more design flexibility than others.
How many upsell offers should I show customers?
Start with one or two relevant suggestions. Too many options can overwhelm customers and reduce conversions.
Will upsell apps slow down my site?
Quality apps from the Wix App Market are optimized to minimize speed impact, but it's worth testing your site speed after installation.
Jargon Buster
Upselling: Encouraging customers to buy additional or more expensive items to increase the total order value.
Conversion Rate: The percentage of visitors who complete a desired action, like accepting an upsell offer.
Trigger: The specific moment or action that causes an upsell offer to appear, such as adding an item to cart.
App Market: Wix's built-in store where you can browse and install third-party applications to add features to your site.
Wrap-up
Upselling apps can boost your average order value without requiring technical skills or major changes to your store. The key is keeping suggestions relevant and testing what works for your specific products and customers. Start with one app, set up a few targeted upsells, and refine based on performance.
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