Wix Store Purchase Automations Setup
TL;DR:
- Set up purchase automations through your Wix dashboard's Automations section
- Use "When someone makes a purchase" as your trigger
- Add actions like thank you emails or contact tagging
- Test your automations before going live
- Available on most Wix plans including free
Wix store automations help you respond to customer purchases automatically. You can send thank you emails, tag contacts, or trigger other follow-up actions without manual work.
Here's how to set them up properly.
Getting Started with Purchase Triggers
Access your Wix dashboard and find the Automations section. This is where you'll build your automated responses.
Click 'Create Automation' and select 'When someone makes a purchase' as your trigger. This fires whenever any customer completes a purchase in your store.
Setting Up Your Actions
Once you've chosen your trigger, add the actions you want to happen automatically:
Email responses work well for thank you messages or order confirmations. You can personalise these with customer names and purchase details.
Contact tagging helps you segment customers in your CRM. Tag buyers as 'customers' or create product-specific tags for future marketing.
Multiple actions can run from one trigger. Send a thank you email and tag the contact at the same time.
Making Automations Work Better
Your follow-up messages should feel personal rather than robotic. Use the customer's name and reference their specific purchase when possible.
Test each automation before it goes live. Send yourself test purchases to check the timing and content of your automated responses.
Monitor how customers respond to your automated messages. High open rates and engagement show your automations are working well.
Current Limitations
Wix automations trigger on any store purchase, not specific products. You can't set different automations for different items in your store.
The system works for general purchase follow-ups but won't let you create product-specific automation sequences.
FAQs
Can I trigger automations for specific products in my Wix store?
No, Wix automations currently work for any store purchase rather than specific products. The trigger fires when someone buys anything from your store.
How many actions can I add to one automation?
You can add multiple actions like sending emails and tagging contacts. There's no strict limit, but keep automations focused and relevant.
Do I need a paid Wix plan for store automations?
Store purchase automations work on most Wix plans, including the free version. Check your plan features if you're unsure.
Jargon Buster
Automations – Automatic sequences that run when specific events happen on your site
Store Triggers – Events like purchases that start an automation sequence
Contact Tagging – Adding labels to customers in your contact list for better organisation
CRM – Customer Relationship Management system for tracking customer interactions
Wrap-up
Purchase automations save time and improve customer experience when set up correctly. Start with simple thank you emails and expand your automations as you get comfortable with the system.
The key is testing everything before it goes live and keeping your automated messages helpful rather than pushy.
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